Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
News tagged with: #sales team #real-time bidding

Other Publishing stories related to: 'Arming Your Sales Team to Sell Programmatic'

Publishers look to digital as physical sales slump £100m in 2011

Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical sales

B&N to shed publishing arm

American book chain Barnes & Noble is reportedly seeking bids for its publishing arm Sterling... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Kobo ebook sales increase seven-fold in December

Daily Kobo ebook sales in the UK increased seven times in December as the company revealed one... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company revealed

Hachette reports a 'blockbuster' Christmas for ebook sales

Hachette has reported a "blockbuster Christmas for ebooks", selling more than 100,000... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette reports #ebook sales

Indies report "surprise" increase in festive sales

Indie booksellers have reported a “surprise” increase in sales over Christmas in... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #festive sales #indie booksellers

Booksellers roll out New Year sales promotions

Booksellers are discounting books and ebooks by up to 80% in post-Christmas promotions. Amazon... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Booksellers enjoy late sales boost

Printed book sales soared by 10% (£6.9m) week-on-week during the week before Christmas Day... Continue reading at The Bookseller

[ The Bookseller | 2011-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas day

Kindles Sell by the Millions

Analysis: Amazon's admission of selling a million Kindles per week is good news for the ebook market in general. Continue reading at PC World

[ PC World | 2011-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market

RH expands digital team

Random House is extending its digital team, and has promoted Dan Franklin, current digital editor... Continue reading at The Bookseller

[ The Bookseller | 2011-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #digital team

Book sales soar week on week, remain down on 2010

Printed book sales soared by £8.6m week on week last week, but spending remains down on... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Pearson sells stake in FTSE

Penguin parent company Pearson has sold its 50% stake in FTSE International to the London... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ftse international #50% stake

Pearson to sell its 50% stake in FTSE International

Pearson, the publisher of the Financial Times, is to sell its 50% stake in FTSE International to the London Stock Exchange for £450m, as it looks to focus on business news and analysis, and away from data. Continue reading at Media Week

[ Media Week | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #50% stake #ftse international