Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the feature is called Status), and the social network... Continue reading at 'AdWeek'
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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The change is subtle, but its message is clear: Facebook has entered the news business.It's no secret that Facebook is changing what appears in your feed dramatically. Whereas memes used to rule supreme--making basically anything shared by George Takei go viral--Facebook has reweighted its... Continue reading at Fast Company
[ Fast Company | 2014-01-10 00:00:00 UTC ]
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The unnamed protagonist in Jack London's 'To Build a Fire' gets into trouble while hiking in the frozen Yukon with his dog. Widely considered to be London’s best short story, 'To Build a Fire' captures the cold with painful accuracy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
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The unnamed protagonist in Jack London's 'To Build a Fire' gets into trouble while hiking in the frozen Yukon with his dog. Widely considered to be London’s best short story, 'To Build a Fire' captures the cold with painful accuracy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
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Last week, Ruth Rendell claimed that reading novels is a dying art. Sadly, she might have a pointNo one can say precisely why John Williams's novel Stoner has become a bestseller almost 50 years after its first publication. After all, plenty of books, "forgotten" or otherwise, are recommended by... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
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For libraries, 2013 was an eventful year. PW takes a look back at the top 10 library stories of the year, and a look ahead to what might be on the horizon in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-02 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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The two stories were written in 1958 while the late writer was working at a Detroit-based advertising agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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Last week I shared the 10 most popular Slate stories from 2013, a list that paints with a broad brush about the stories our readers loved the most. Now it’s time to dig deeper to reveal which pieces were the most popular on our three strongest social networks: Facebook, Twitter, and Reddit. As... Continue reading at Slate
[ Slate | 2013-12-28 00:00:00 UTC ]
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Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and... Continue reading at AdWeek
[ AdWeek | 2013-12-24 00:00:00 UTC ]
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A sinking ship of a drama that managed to be neither monstrous nor deep"Thar she blows!" said one of the crew as a whale came to the surface. The cetacean wasn't the only thing blowing heavily in The Whale (BBC1), a 90-minute dramatisation of the sinking of the Essex, a Nantucket whaler, by a... Continue reading at The Guardian
[ The Guardian | 2013-12-23 00:00:00 UTC ]
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Online hysteria about Facebook reading text that is deleted before it is posted might not be entirely unfoundedAs Mark Twain observed: "A lie can travel halfway around the world while the truth is putting on its shoes." And that was a long time before the web. Which brings us to a meme that was... Continue reading at The Guardian
[ The Guardian | 2013-12-22 00:00:00 UTC ]
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Plus TV arbitrage, Canada investigates Google over antitrust, ARM server maker shuts, and moreA burst of 8 links for you to chew over, as picked by the Technology teamFacebook self-censorship: what happens to the posts you don't publish? >> SlateWe spend a lot of time thinking about what... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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The “brands are publishers now” line has become so ubiquitous in digital media that it risks becoming a cliché. While it is often true that companies are increasingly creating their own content, not all that’s published is created equal. Here’s to the brands that took the time and money to... Continue reading at Digiday
[ Digiday | 2013-12-20 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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Sourcebooks' Put Me in the Story personalised-book series has launched a new 'universal... Continue reading at The Bookseller
[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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The save-it-for-later software service Pocket has released a list of the "best" content from 2013. Pocket's 10 million users saved more than 450 million items (from articles and videos to memes and gifs) from across the Web this year, and Pocket looked at which were saved most, as well as which... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-12 00:00:00 UTC ]
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