Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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Hachette appoints consumer insight director

Hachette UK has appointed current vice-president of global consumer insight at EMI Music, Louisa... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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Building a Sci-Fi and Fantasy Publishing House from Scratch

Science fiction and fantasy publisher Angry Robot, part of the Osprey Group, is the creation of one man and many minds working in tandem across the UK and the Atlantic. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-20 00:00:00 UTC ]
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Hearst president David Carey: Apple taught people 'how to buy digital content'

David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget

[ Engadget | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #physical books #magazine websites #digital front

Macmillan US settles consumer class action

Macmillan US has settled the consumer class action case over alleged ebook price-fixing, having... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Macmillan Education to expand in UAE

Macmillan Education has appointed a locally based manager for the Gulf region, Matthew Hayes, as... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Blonde 'Anne of Green Gables'? A new cover displeases loyal readers

A new book cover for the classic novel 'Anne of Green Gables,' showing Anne as a blonde without freckles lounging in a plaid shirt, has Amazon users up in arms. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #green gables #book cover

'Exciting' education innovations revealed at BETT

Learning resources for use on tablets and mobile phones were at the forefront of the BETT 2013... Continue reading at The Bookseller

[ The Bookseller | 2013-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #learning resources #mobile phones

Coronet acquires 'Bad Education' tie-in

Coronet has acquired the TV tie-in book to comedy series "Bad Education". Editorial... Continue reading at The Bookseller

[ The Bookseller | 2013-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coronet acquires #tv tie- #bad education #comedy series

Apple adds Breakout Books to the iBookstore to spotlight the self-published

As glad as we are that digital bookstores let authors skip the usual gatekeepers, that doesn't help much if they can't get noticed. Apple is giving those self-publishing writers more of a chance to shine with the launch of a permanent Breakout Books section in the US iBookstore. The section... Continue reading at Engadget

[ Engadget | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing writers #books sell #major publishers

Exam change 'pressurises education publishers'

Education secretary Michael Gove's announcement of changes to the A-Level exam system has... Continue reading at The Bookseller

[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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Can Brazil Build 39 Libraries Per Day Until 2020?

Brazil's is demanding that every school in the country house a library by 2020. To meet that goal, 128,020 libraries will have to be built—or 39 per day—if the goal it to be met. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-31 00:00:00 UTC ]
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HarperCollins launches education business in India

HarperCollins is launching a new education publishing division in India which will mark its... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Ingram Consumer Direct Program Has Something for Everyone

Ingram Content Group has been in the direct-to-consumer business since 2003, and as more publishers sell directly to consumers and retailers’ online businesses grow, Ingram’s business has evolved to permit different types of fulfillment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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'Record' tablet sales for Apple

Apple sold a "record" 22.9 million iPads during its last quarter but failed to meet... Continue reading at The Bookseller

[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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Mollet: education copyright exception 'would hit incomes'

The government's proposal for a new copyright exception on the photocopying of education... Continue reading at The Bookseller

[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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In the Future, WIll Libraries Look More Like Apple Stores?

A new library in Texas appears to be normal, until you realize it doesn’t have any books in it. In Bexar County, Texas, the center of the San Antonio metropolitan area’s breakneck growth, a population boom has left some residents without adequate library access. A new initiative will fill... Continue reading at Fast Company

[ Fast Company | 2013-01-17 00:00:00 UTC ]
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Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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The Predecessor To Google Books, Facebook Graph Search, And Rewind.me--In The Early 1900s

You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company

[ Fast Company | 2013-01-17 00:00:00 UTC ]
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Apple Soon to Offer 80,000 Japanese-language Ebooks

News out of Japan suggests Apple will launch Japanese-language ebooks in January, with a selection of 80,000 titles from publishers including Kadokawa, Shogakukan, and Kodansha. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-03 00:00:00 UTC ]
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