Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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How Apple shook up the electronic book market

Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World

[ PC World | 2013-06-18 00:00:00 UTC ]
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Apple, Amazon and the Disgruntled Publishers

“They had a relationship that was not positive. You heard a lot of negative things from them.” – Apple media boss Eddy Cue, testifying during the DOJ antitrust trial Monday, describing the way book publishers viewed Amazon, circa 2009 Continue reading at AllThingsD

[ AllThingsD | 2013-06-17 00:00:00 UTC ]
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Apple's Cue Says Publishers Pushed for Higher E-Book Prices

The man the Department of Justice calls the "chief ringleader" of Apple's alleged conspiracy to raise ebook prices finally takes the stand in the government's price-fixing case against Apple. Continue reading at AllThingsD

[ AllThingsD | 2013-06-14 00:00:00 UTC ]
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BNP Builds Out Packaging Portfolio

BNP Media is expanding its Packaging Strategies group with the acquisition of two related properties. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-14 00:00:00 UTC ]
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Apple executive Eddy Cue defends ebook deals at antitrust trial

Government lawyers allege the agreements Apple signed in 2010 with five publishers amounted to a conspiracy to get consumers to pay more for electronic books.NEW YORK — Eddy Cue, the Apple Inc. executive in charge of negotiating the company's controversial ebook deals, defended how the tech... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-14 00:00:00 UTC ]
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Consumer rights bill 'will boost sale of digital content'

Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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Apple’s Cue Felt Pressure to Finish E-Book Deals for Jobs

Apple Inc. (AAPL) executive Eddy Cue told a judge he felt extra pressure to reach deals with ebook publishers in time for the introduction of the iPad in 2010 because of company cofounder Steve Jobs’s precarious health. “Steve ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-14 00:00:00 UTC ]
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Apple's E-Book Market Share Is Bigger Than You Think

The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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Apple tells price fixing courtroom it owns 20 percent of the ebook market

Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget

[ Engadget | 2013-06-13 00:00:00 UTC ]
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Survey Shows Amazon Leads Japan in Ebook Sales, Apple Already Second

A new survey in Japan shows that Amazon's Kindle is leading the market for ebook sales, with Apple (launched in March) second, followed by Kinokuniya's Kinoppy, Sony's Reader Store and Kobo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
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Is Steve Jobs Message a Smoking Gun in Apple E-Book Case?

Apple may not have been quite as indifferent to publishers' deals with Amazon as it professes to be. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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RH starts online consumer insight panel

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[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Apple Says Differences in Publisher Deals Belie E-Book Conspiracy Charges

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[ AllThingsD | 2013-06-06 00:00:00 UTC ]
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Amazon's E-Book Deals Were Just as Tough as Apple's

It turns out that Apple isn't the only major ebook retailer that demands "most favored nation" agreements from publishers. Continue reading at AllThingsD

[ AllThingsD | 2013-06-06 00:00:00 UTC ]
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Shanks: 'We clashed with Apple'

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[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Macmillan Science and Education opens China head office

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[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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E-book trial: Government says Apple conspiracy raised prices

NEW YORK -- Apple and major publishers conspired in a scheme to fix prices on ebooks, costing consumers hundreds of millions of dollars, a U.S. Justice Department attorney argued during the first day of a marquee antitrust trial.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-04 00:00:00 UTC ]
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Apple, U.S. come out swinging as ebook trial gets underway

Apple cost readers hundreds of million of dollars by conspiring with five major publishers to fix prices, government says. Apple says the antitrust case is bizarre. NEW YORK — Apple Inc. and five major publishers conspired to fix prices on ebooks, costing consumers hundreds of millions of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-04 00:00:00 UTC ]
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Apple ebook deal 'cost millions'

A deal between Apple and publishers to set the price of ebooks cost customers "hundreds of millions of dollars", a government lawyer claims. Continue reading at BBC World

[ BBC World | 2013-06-04 00:00:00 UTC ]
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Apple fights US charges over ebooks

Technology giant Apple is to begin its defence against charges by the US government that it colluded to set the prices of ebooks. Continue reading at BBC World

[ BBC World | 2013-06-03 00:00:00 UTC ]
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