AOL Unveils Massive Slate of New Programming and Partnership With NBCU

For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'

[ AdWeek | 2015-04-29 00:00:00 UTC ]
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DOE Tables Proposed Rule Change to Inclusive Access Programs

A revised Department of Education regulation likely to have delivered a setback to the popular Inclusive Access and Equitable Access programs, which provide course materials for college students, has been delayed by at least a year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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PRH Unveils New Global Corporate Logo

Penguin Random House's new global corporate logo combines the PRH wordmark with the Penguin icon, as was already the case in most of the publisher's territories worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-24 04:00:00 UTC ]
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Guadalajara’s Guest of Honor Spain Announces Its Program

As the IPA prepares its International Publishers Congress to time with the Guadalajara book fair, Spain presents its guest-of-honor plans. The post Guadalajara’s Guest of Honor Spain Announces Its Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-10 17:46:04 UTC ]
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Hobby Lobby inks massive Tribeca lease

The Oklahoma-based arts-and-crafts retailer known for its ownership's conservative political leanings is coming soon to Manhattan.Hobby Lobby, which opened its first chain in the city on Staten Island in March, has now signed one of the largest leases in Manhattan so far this year, inking a deal... Continue reading at Crains New York

[ Crains New York | 2024-07-09 09:48:05 UTC ]
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David A. Morton, Who Defined Rizzoli's Architecture Program, Dies at 89

Morton, who joined Rizzoli International Publications in 1987 and was named associate publisher in 2008, published titles by such leading architects as Frank Gehry, Zaha Hadid, and I.M. Pei. He died on June 27, a day shy of his 90th birthday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-02 04:00:00 UTC ]
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Germany’s Bookwire in Distribution Partnership with IPG

Based in Frankfurt, Bookwire is to provide ebook and audiobook distribution to the US distributor IPG's clients. The post Germany’s Bookwire in Distribution Partnership with IPG appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-01 18:46:13 UTC ]
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Record labels sue AI music generators for ‘massive infringement of recorded music’

Major music labels are taking on AI startups that they believe trained on their songs without paying. Universal Music Group, Warner Music Group and Sony Music Group sued the music generators Suno and Udio for allegedly infringing on copyrighted works on a “massive scale.” The Recording Industry... Continue reading at Engadget

[ Engadget | 2024-06-24 17:29:16 UTC ]
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ALA 2024: Program Picks

Artificial intelligence, DEI, and defending the freedom to read are among the many themes represented in a robust ALA 2024 professional program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-10 04:00:00 UTC ]
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Amistad Inks Partnership with Viola Davis's JVL Media

Three of the inaugural titles from JVL Media—the publisher and packager launched earlier this year by Davis, husband Julius Tennon, and publisher Lavaille Lavette—will be published in association with HarperOne Group's Amistad imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
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Transformative insights: Deloitte unveils digital media trends of 2024

There is continued disruption for media and entertainment (M&E) companies as evidenced by Deloitte's 18th Digital Media Trends Survey, which offers a forward-looking lens on the digital media landscape. Streaming, social and gaming are converging, and companies have an opportunity to... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-06-03 07:00:00 UTC ]
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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
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Will Human-AI Partnerships Make Publishing Workers More Innovative?

The journey is just beginning, but we can already see that publishing workflows are especially ripe for AI integration that enables the automation of rote tasks—and AI-driven support for more humans making more complex decisions and judgments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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A24 Partners with Mack on Its Publishing Program

A24, the New York–based film and TV company, and Mack, the London-based publisher of art and photography books and critical studies, have partnered to distribute A24’s books worldwide, and to publish new books in the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-21 04:00:00 UTC ]
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Amazon Is Hosting a Massive Book Sale

Ebooks, paperbacks, and hardcover editions are deeply discounted through May 20. Continue reading at Wired

[ Wired | 2024-05-16 21:56:31 UTC ]
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