For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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Since AOL bought Huffington Post for $315 million in early March, the controversy has not let up. In an editorial overhaul constructed by HuffPo founder Arianna Huffington (in her new role as head of editorial operations with AOL), AOL laid off hundreds of workers, 300 of those state side. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 08:40 Irish union Siptu has said it would completely oppose any compulsory redundancies enforced by bookselling chain Eason, as m.d Conor Whelan outlines turnaround plans for the retailer. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 30/03/2011 - 07:43 Vintage Classics has unveiled its Orange Inheritance Collection, with works by Virginia Woolf, Richard Yates and Honore de Balzac among the titles selected by Orange Prize winners to pass on to the next generation. As... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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The New York Times today introduced its new digital subscription plan for charging the heaviest users of its site. The plan takes effect with readers in Canada today, and in the U.S. and the rest of the world on March 28. The plan offers three digital subscription plans across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-18 00:00:00 UTC ]
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Publication Date: Tue, 08/03/2011 - 08:57 The Galaxy-sponsored advertising campaign for Quick Reads has been unveiled, with advertising, posters and bookmarks lined up for the literacy campaign. The 10 Quick Reads, all published on World Book Day, 3rd March, include titles by Linwood Barclay,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 24/02/2011 - 09:35 The price of ebook readers has been slashed again with wholesaler Makro advertising the Binatone ReadMe Classic for around £35. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Apple has officially rolled out its long awaited subscription-model for content publishers in the App Store. Under the plan, if subscribers come to a publisher's app organically through the App store, Apple gets a 30 percent share. If the publisher brings a new or existing subscriber to the App,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/02/2011 - 16:12 ASDA has launched the UKs cheapest e-reader at £52. The View Quest Mediabox 5in Media Tablet went on sale today through its Asda Direct website. The Asda site does not sell ebooks with the supermarket chain instead... Continue reading at The Bookseller
[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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