For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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Sourcebooks' remote intensive training program for BIPOC interns from nontraditional backgrounds is easing entry into the industry for its graduates while fulfilling the Chicagoland company's DEI objectives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
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The Sheikh Zayed Book Award-sponsored program runs July 23-t0-29 in association with the British Centre for Literary Translation. The post Sheikh Zayed Book Award Translation Program Returns for 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-30 18:08:38 UTC ]
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Challenges publishers face in generating discovery for their titles helped Open Road Integrated Media attract a growing number of companies to its various services in 2022, Open Road CEO David Steinberger wrote in a letter to company employees this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-26 05:00:00 UTC ]
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When director Lizzie Gottlieb set out to explore the remarkable partnership between her father, celebrated book editor Robert Gottlieb, and the preeminent political biographer Robert Caro for her new documentary Turn Every Page, she knew being impartial was not only impossible, it was beside the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-23 09:58:01 UTC ]
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The latest initiative from Little Free Library will provide book-sharing boxes for installation on tribal lands and in other Indigenous communities throughout the U.S. and in Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading at AdWeek
[ AdWeek | 2023-01-18 12:00:00 UTC ]
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Ross Douthat posted the first chapter, asking “What should I do with it?” We have ideas. Continue reading at Slate
[ Slate | 2023-01-06 10:40:00 UTC ]
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The 2022 edition of Italy's public-facing book fair 'Più libri più liberi' features sessions for professionals at Rome's La Nuvola. The post Più libri più liberi: AIE and Aldus UP’s Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-02 17:52:26 UTC ]
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We spoke with Andrea Chambers, who heads the master’s degree program, about the tools publishing professionals need today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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Literature Lovers Night Out, a speakers program launched in the Twin Cities in 2015, will return after a three-year interval to the Minneapolis suburbs by partnering on events with Cream & Amber in Hopkins, Minn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 04:00:00 UTC ]
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The first IPA International Publishers Congress since 2018 will look at issues confronting the world book publishing industry. The post IPA’s 33rd International Publishers Congress: Program Highlights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-27 16:49:15 UTC ]
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After a large job cut in mid-July, Callisto Media made another significant staff reduction on Monday in a move to cut costs during an uncertain economic climate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
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The Sheikh Zayed Book Award at Frankfurter Buchmesse adds a networking reception for publishers, translators, and partners. The post Sheikh Zayed Book Award Expands Its Frankfurt Cultural Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-13 00:13:07 UTC ]
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Massive increases in graphic novel sales despite supply chain disruptions, the growing popularity of mobile webcomics, and recent changes in comic shop distribution, were among the trends discussed at ICv2’s Insider Talks, which returned to the Javits Center to open this year's New York Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Hachette Book Group took another step toward bringing more BIPOC writers to the table in an equitable way by cohosting a Hurston/Wright Writers Week Workshop retreat for the first time this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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More than 2 million children just became eligible for free books: California Governor Gavin Newsom has signed Senate Bill 1183 to establish Dolly Parton’s Imagination Library Program in the state and specify how it will operate. The program will use money from a dedicated fund “to provide... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-06 18:35:28 UTC ]
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Startup ecommerce platform Whatnot is expanding its reach into publishing, announcing a new partnership with the celebrated science fiction/fantasy comics publisher Heavy Metal in a wide-ranging agreement announced today at New York Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-06 04:00:00 UTC ]
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The Sheikh Zayed Book Award at Frankfurter Buchmesse will present two panel discussions on Arabic literature and publishing. The post At Frankfurter Buchmesse: Sheikh Zayed Book Award Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-28 20:05:10 UTC ]
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The publisher’s unique approach is perfect for authors looking to work closely with a team of publishing experts to create high-quality books readers will love. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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The new program piloted in late August brought together Frankfurt and Abu Dhabi players in book-fair strategy and presentation. The post Frankfurter Buchmesse and the Arabic Language Centre: Expert Training Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-06 21:28:13 UTC ]
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