AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Amazon sells more stuff than any other company on the planet. And one of the things that it sells the most of is tablets, specifically its own-brand Fire tablets. So when Amazon’s yearly celebration of unbound consumerism commences, you can bet there will be plenty of Prime Day deals on... Continue reading at PC World
[ PC World | 2022-06-30 13:56:04 UTC ]
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It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
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The debut book from Kristen Roupenian, whose New Yorker short story “Cat Person” went viral far beyond the scope of most short fiction when it was published earlier this month, has been sold to British publisher Jonathan Cape, the Guardian reports. Roupenian's short story collection, “You Know... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-19 00:00:00 UTC ]
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Susan Fowler, whose viral account of the harassment and discrimination she faced at Uber led to the ouster of its CEO and 20 other employees, and an investigation by former U.S. Attorney General Eric Holder, is releasing a book about her experience. Fowler, who is trained as an engineer, has... Continue reading at Fast Company
[ Fast Company | 2017-11-09 00:00:00 UTC ]
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Best Deals of the Week, October 3rd - October 7th - Deal AlertCheck out this roundup of the best deals on gadgets, gear and other cool stuff we have found this week, the week of October 3rd. All items are highly rated, and dramatically discounted.Prime Members Now Get Unlimited Reading On Any... Continue reading at PC World
[ PC World | 2016-10-08 00:00:00 UTC ]
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Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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The City Council advanced but weakened Mayor Eric Adams’ City of Yes housing plan in a last-minute deal ratified on Thursday in two committee votes. As part of the agreement, the administration committed to spending $5 billion on affordable housing programs and infrastructure improvements.Many... Continue reading at Crains New York
[ Crains New York | 2024-11-21 19:06:35 UTC ]
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HarperCollins has become the first Big Five publisher to strike an AI licensing deal, which authors and agents appear to be approaching with caution, skepticism, and a measure of hope. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
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Lisa Fields looks at fallen heroes for Multnomah, and WaterBook takes a nine book series from John Mark Comer and the team at Practicing the Way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
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Red Tower takes prolific romance writer Devney Perry’s spicy new romantasy, S&S lands a memoir by major Broadway producer Jeffrey Seller, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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November is in full swing, which means Black Friday is right around the corner. But the days in which you had to wait for Black Friday proper to get good deals have long been behind us. The holiday shopping season is effectively the entire month of November now, with early Black Friday deals... Continue reading at Engadget
[ Engadget | 2024-11-14 17:34:34 UTC ]
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We’re big Lego fans here at Engadget, so it’s not difficult for us to understand why the building block sets are some of the first items to sell out during the holiday shopping season. Kids and adults alike seek out Lego sets all year round, and they make particularly good gifts. Whether you... Continue reading at Engadget
[ Engadget | 2024-11-14 15:00:13 UTC ]
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Following a successful slate of U.K. releases and U.S imports, author Cynthia Murphy will pen new YA thrillers under a three-book deal with Delacorte Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-14 05:00:00 UTC ]
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Black queer girl superpowers, a classic middle grade mystery, a magical library, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-11-13 15:45:00 UTC ]
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Cursed boys, illegal love potions, a teenage Ida B. Wells, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-11-12 16:12:00 UTC ]
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Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-12 15:35:44 UTC ]
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