Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the Advertising.com Group). It's now added a supply-side platform, Marketplace by ADTECH (AOL’s cross-screen ad server and ad management platform), to help publishers sell their inventory in an automated fashion. AOL Networks CEO Ned Brody first hinted at an AOL-run supply-side platform last spring, when the company unveiled its demand-side platform, the AdLearn Open Platform. AOL Networks svp Dave Jacobs called the 1-year-old media-buying product a “fantastic success” and described Marketplace by ADTECH as a complementary product for media sales. “Now we want to bring as many demand sources to bear for publishers...to drive stronger yield,” he said. When AOL rebranded the Advertising.com Group as AOL Networks in February, Brody repeatedly underscored the business’s customer base as premium advertisers and premium publishers. That remains the case with Marketplace by ADTECH. Jacobs noted that the SSP—engineered to offload non-reserved inventory while ensuring brand protection and transparency—is intended for the top 10,000 publishers to receive white-glove treatment. “Everybody gets a real account person to talk to,” he said. Continue reading at 'AdWeek'
[ AdWeek | 2013-04-09 00:00:00 UTC ]
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Titles such as Tom Kerridge’s latest cookbook prove popular for Bloomsbury during Covid pandemicCoronavirus – latest updatesSee all our coronavirus coverageBloomsbury, the Harry Potter publisher, has unveiled record sales and profits on the back of the popularity of titles including Tom... Continue reading at The Guardian
[ The Guardian | 2021-10-27 10:02:41 UTC ]
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'PW' is tracking book publication dates that are changing as a result of recent supply chain issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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Elsevier's Rachel Martin has been appointed chair of Book Industry Communication's (BIC) recently created Green Supply Chain Committee, as it launches a new work plan to make the supply chain greener and more sustainable. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 09:51:00 UTC ]
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The supply chain issues the industry is facing this holiday season and beyond were years in the making and while there are no quick fixes there are steps that can be taken, speakers at the webinar “Publishing Industry Supply Chain Challenges and Opportunities,” said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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Another conservative loudmouth comes to town. Plus: a Sunrise interview with Meghan Markle’s father falls flatMove over Andrew Bolt, Alan Jones and Peta Credlin – there is a new conservative loudmouth in town.Piers Morgan, the former editor of the UK tabloid News of the World, has returned to... Continue reading at The Guardian
[ The Guardian | 2021-09-17 02:36:53 UTC ]
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Dawn Turner’s memoir gives a tutorial of urban decay, White privilege, poor city planning and the influence of fads and digital advances on Black urban teenagers. Continue reading at The Washington Post
[ The Washington Post | 2021-09-08 12:00:00 UTC ]
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Cin’s heartfelt debut involves a Cypriot woman who hatches a drug-smuggling plan. Continue reading at The Washington Post
[ The Washington Post | 2021-09-07 13:00:00 UTC ]
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Shortages of truck drivers and trailers, congestion at ports, and escalating transportation costs have put more pressure on the supply chain than any time in recent memory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
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Sporting titles are moving beyond rote tellings of achievement as a number of stars from across disciplines are using their platforms to speak out on broader societal issues. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 14:56:47 UTC ]
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The Internet has opened up new modes of self-publishing for writers: subscription services like Substack and Patreon, online releases on platforms like Gumroad, and even NFTs. Now, we’re seeing the debut (to my knowledge) of a new self-publishing model: writer Aurora Mattia has published her... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-30 16:50:24 UTC ]
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Truck driver shortages, widespread port congestion, and skyrocketing container costs are among the biggest challenges facing the book industry supply chain for the rest of the year and into 2022, panelists on a July 6 BISG webinar looking at freight and shipping issues agreed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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The funding will support the Palace Project, a nascent partnership between LYRASIS and the Digital Public Library of America to develop digital tools and services for libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-29 04:00:00 UTC ]
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“Widespread Panic,” a pulpy noir, features a cameo of ’50s stars, including Liz Taylor, James Dean and Liberace. Continue reading at The Washington Post
[ The Washington Post | 2021-06-22 12:00:00 UTC ]
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Launched in 2017, the essay series celebrates literature of “unsung, under-recognized genius.” Continue reading at The Washington Post
[ The Washington Post | 2021-06-10 12:53:00 UTC ]
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The renaissance man and author of the forthcoming memoir 'Unrequited Infatuations' shared his reflections on how the religion of rock ‘n roll shaped a decades-long career as a producer, solo artist, member of the E Street Band, activist, and actor on TV shows including 'The Sopranos.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Yesterday, the Washington Post hosted a live video chat with Josh Hawley, the Republican senator for Missouri. The interview was billed as being about Hawley’s new book on the “tyranny of big tech,” but before discussing that, Cat Zakrzewski, a tech-policy reporter, asked Hawley about tyranny of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
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Mohsin Zaidi, author of A Dutiful Boy, discusses how the publication of underrepresented voices has the potential to transform lives. Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 08:34:44 UTC ]
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Opening a new route to self-publishing, Amazon's Kindle Vella capitalizes on the popularity of online serialized storytelling. The post Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:25:03 UTC ]
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Novelists no longer shy away from tough issues readers are facing such as mental illness, racial inequity, sexual harassment and abuse, trafficking, and domestic violence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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