Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the Advertising.com Group). It's now added a supply-side platform, Marketplace by ADTECH (AOL’s cross-screen ad server and ad management platform), to help publishers sell their inventory in an automated fashion. AOL Networks CEO Ned Brody first hinted at an AOL-run supply-side platform last spring, when the company unveiled its demand-side platform, the AdLearn Open Platform. AOL Networks svp Dave Jacobs called the 1-year-old media-buying product a “fantastic success” and described Marketplace by ADTECH as a complementary product for media sales. “Now we want to bring as many demand sources to bear for publishers...to drive stronger yield,” he said. When AOL rebranded the Advertising.com Group as AOL Networks in February, Brody repeatedly underscored the business’s customer base as premium advertisers and premium publishers. That remains the case with Marketplace by ADTECH. Jacobs noted that the SSP—engineered to offload non-reserved inventory while ensuring brand protection and transparency—is intended for the top 10,000 publishers to receive white-glove treatment. “Everybody gets a real account person to talk to,” he said. Continue reading at 'AdWeek'
[ AdWeek | 2013-04-09 00:00:00 UTC ]
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Allen & Unwin to publish How to be a Rock Star by Shaun Ryder, a memoir that promises to lift the lid on what it's like to be a rock star. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 01:13:37 UTC ]
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'A streamlined modern interface' is promised in the coming rebuild of the Web-based international book ordering system. The post Coming in March: A New Platform for the Pubeasy Ordering System appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-17 05:12:44 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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MVB U.S.'s Pubeasy added 882 client bookstores in 2020, bringing its total client list to nearly 4,000. A modernized platform will debut in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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The government, local authorities and heads of schools have recognised the value of librarians since the first lockdown, according to representatives of library associations. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 23:06:43 UTC ]
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Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month... Continue reading at AdWeek
[ AdWeek | 2021-02-03 22:50:53 UTC ]
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Julia Quinn’s The Viscount Who Loved Me (Avon) kept its kid leather-gloved grip on the Bookstat e-book number one this spot week, as its Netflix adaptation was renewed for a second series. Continue reading at The Bookseller
[ The Bookseller | 2021-01-27 17:20:07 UTC ]
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Some news for self-published writers: this week, Publishers Weekly reported that Naver, Korea’s leading internet platform, is acquiring Wattpad for over $600 million in cash and stock. For those who aren’t among the 90 million people that used Wattpad in 2020, or who don’t have any fanfiction... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-22 18:51:40 UTC ]
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Walker Books has acquired a non-fiction title from Rudimental band member Leon “Locksmith” Rolle and author Derek Owusu. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 04:26:28 UTC ]
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Penguin Classics is launching a podcast series, "On The Road with Penguin Classics", intended inspire new readers to discover old titles. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 10:24:42 UTC ]
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Children’s Books North co-founders Tilda Johnson, Emma Layfield and Liz Scott are launching a mentoring scheme for emerging publishing professionals living in the North of England and in Scotland. Continue reading at The Bookseller
[ The Bookseller | 2021-01-12 12:12:39 UTC ]
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The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 20:48:23 UTC ]
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Nobody has a human right to a lucrative book contract without regard for whether their opinions are sound or valuableJordan Peterson, the Canadian psychology professor and lobster-loving life coach who came to public attention after refusing to use the preferred pronouns of transgender people,... Continue reading at The Guardian
[ The Guardian | 2020-12-02 13:56:38 UTC ]
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A multi-format storytelling platform, featuring the work of authors including Colum McCann and Chigozie Obioma, and audio performers including Helena Bonham-Carter and David Tennant, has launched this week. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 20:07:03 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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Third-quarter sales rose 37% over 2019 and earnings soared at the e-commerce giant. The company said it has seen signs that customers are indeed shopping early, something retailers of all kinds are pushing for to avoid lost sales if Covid-19 cases surge closer to the end of the holiday shopping... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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Pan Macmillan has published a diversity and inclusion action plan, featuring measures and targets to employ and publish more people of colour. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 10:50:31 UTC ]
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Book Industry Communication (BIC) has formed an international green book supply chain alliance with BookNet Canada and US body the Book Industry Study Group (BISG). Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 14:41:05 UTC ]
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Helped by the release of Bob Woodward’s Rage, unit sales of print books jumped 16.4% in the week ended Sept. 19, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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