Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the Advertising.com Group). It's now added a supply-side platform, Marketplace by ADTECH (AOL’s cross-screen ad server and ad management platform), to help publishers sell their inventory in an automated fashion. AOL Networks CEO Ned Brody first hinted at an AOL-run supply-side platform last spring, when the company unveiled its demand-side platform, the AdLearn Open Platform. AOL Networks svp Dave Jacobs called the 1-year-old media-buying product a “fantastic success” and described Marketplace by ADTECH as a complementary product for media sales. “Now we want to bring as many demand sources to bear for publishers...to drive stronger yield,” he said. When AOL rebranded the Advertising.com Group as AOL Networks in February, Brody repeatedly underscored the business’s customer base as premium advertisers and premium publishers. That remains the case with Marketplace by ADTECH. Jacobs noted that the SSP—engineered to offload non-reserved inventory while ensuring brand protection and transparency—is intended for the top 10,000 publishers to receive white-glove treatment. “Everybody gets a real account person to talk to,” he said. Continue reading at 'AdWeek'
[ AdWeek | 2013-04-09 00:00:00 UTC ]
News tagged with:
#demand-side platform
#fantastic success
#media sales
#demand sources
#customer base
"My Government Means to Kill Me" follows a gay, Black activist in 1980s New York. Continue reading at The Washington Post
[ The Washington Post | 2022-09-10 12:00:00 UTC ]
More news stories like this |
The move of Oxford University Content to its online portal is a bid to provide 'streamlined access' to the publisher's content. The post Oxford University Press Is Migrating Its Catalogue to Its Online Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-04 17:10:39 UTC ]
More news stories like this | News stories tagged with:
#online platform
#online portal
#streamlined access
#oxford university press
As you all undoubtedly know, Britney Spears landed a $15 million book deal with Simon & Schuster earlier this year. Her untitled memoir is apparently already finished(!) and her team was vying for a January 2023 release date… until the paper shortage reared its ugly head, baby, one more... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-01 16:05:23 UTC ]
More news stories like this | News stories tagged with:
#britney spears
#supply chain
#untitled memoir
#memoir
#million book
Both in good times and under tough circumstances, Hong Kong and China print players remain steadfast in their mission to under-promise, over-deliver, and continue innovating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#good times
#tough circumstances
#hong kong
#continue innovating
Starting on July 25, the American Booksellers Association will begin a phased rollout of new IndieCommerce 2.0 websites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#phased rollout
#american booksellers association
'The Last Session' is the story of a delightfully diverse group of close high school friends and RPG gamers as they confront the significance of friendships as they also prepare to finish a longrunning Dice & Deathtraps gaming campaign. An 11-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#jasmine walls
#11-page excerpt
A candidate for Massachusetts's Secretary of State is traveling to public libraries to secretly video their Pride displays. Continue reading at Book Riot
[ Book Riot | 2022-06-09 14:14:42 UTC ]
More news stories like this | News stories tagged with:
#book censorship
#pride displays
#public libraries
On Friday night, P&T Knitwear opened its doors on the Lower East Side to celebrate its grand opening. Any new indie bookstore/cafe is cause for applause, but this one in particular has a few fun bells and whistles worth mentioning! When you first walk in, what’s probably most noticeable is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-06 15:01:31 UTC ]
More news stories like this | News stories tagged with:
#friday night
#grand opening
#bookstore
Sales of jigsaw puzzles and games remain strong sellers, along with art supplies more than two years into Covid. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
More news stories like this |
Panelist on Ingram's recent webinar said that global supply chain challenges will persist until 2023 and, with consumer behavior changing, predicting demand—and, accordingly, supply—for a book will remain difficult. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent webinar
The decision in New York City set off a wave of returns, accompanied by bashful notes of apology and gratitude. Continue reading at The New York Times
[ The New York Times | 2022-03-31 14:46:31 UTC ]
More news stories like this | News stories tagged with:
#libraries
The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor... Continue reading at The Guardian
[ The Guardian | 2022-03-20 09:00:52 UTC ]
More news stories like this | News stories tagged with:
#core mission
#kinder world
#fourth quarter
#covid pandemic
#digital media
Containers full of books at the bottom of the ocean are just one problem for an industry facing a host of shortagesThe supply chain crisis over the last year has caused quite a splash for the book publishing industry – literally.In early January, a large shipping vessel coming from Taiwan was... Continue reading at The Guardian
[ The Guardian | 2022-02-07 07:00:04 UTC ]
More news stories like this | News stories tagged with:
#early january
#book publishing
Urban Ministries, Inc. and HarperCollins Christian Publishing are extending their publishing and distribution partnership into a subscription-based digital platform, UrbanFaithStudy.com, which features sermons and other content by prominent Black pastors and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#black voices
#distribution partnership
#harpercollins
Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
More news stories like this | News stories tagged with:
#cross-platform tool
#enable publishers
#single metric
#digital platforms
#nielsen
'Just Roll With It' by writer Lee Durfey-Lavoie and artist Veronica Agarwala is a debut graphic novel about a grade-school girl who is beginning to deal with anxiety and Obessive Compulsive Disorder (OCD). An eight-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut graphic
#eight-page excerpt
#graphic novel
Key high street retailers, printing companies and publishers are enacting changes in their supply chains to reduce their carbon footprint, delegates at the The Bookseller's FutureBook conference heard. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 08:54:37 UTC ]
More news stories like this | News stories tagged with:
#key players
#printing companies
#supply chains
#carbon footprint
LadBaby stars Mark and Roxane Hoyle's Greg the Sausage Roll: Santa's Little Helper (Puffin), illustrated by Gareth Conway, has debuted in the UK Official Top 50 number one spot, selling 41,306 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 03:43:38 UTC ]
More news stories like this |
Spotify could soon be home to a lot more audiobooks. The streaming service has acquired audiobook platform Findaway, the companies announced. Terms of the deal were not disclosed, but the acquisition suggests Spotify is looking to build out its own library of audiobook titles.Findaway is an... Continue reading at Engadget
[ Engadget | 2021-11-11 21:00:04 UTC ]
More news stories like this | News stories tagged with:
#companies announced
#streaming platform
#audiobook listeners
#harry potter
#audiobook
Titles such as Tom Kerridge’s latest cookbook prove popular for Bloomsbury during Covid pandemicCoronavirus – latest updatesSee all our coronavirus coverageBloomsbury, the Harry Potter publisher, has unveiled record sales and profits on the back of the popularity of titles including Tom... Continue reading at The Guardian
[ The Guardian | 2021-10-27 10:02:41 UTC ]
More news stories like this | News stories tagged with:
#tom kerridge
#latest updatessee
#latest cookbook
#coronavirus pandemic
#harry potter
#bloomsbury
#cookbook