AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house creative shop called HuffPost Partner Studio that does the same thing for brands, as do an increasing number of publishers including BuzzFeed, Vox Media, The New York Times, Vice, Politico, CNN, Tumblr, The Guardian -- the list goes on.And there's one big reason all of these publishers are constructing their own creative shops: that's where the money is starting to flow. Advertisers in the U.S. are expected to spend $4.3 billion this year on so-called "native" ads that emphasize an ad's editorial-like content and, in some cases, disguise the spots to look like unpaid placements, according to eMarketer. That's a 34% increase from what brands are projected to have spent on native ads last year. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Making Nonprofit Stores Pay Off

When Granada Books opens in downtown Santa Barbara, Calif., next month, it will operate on a hybrid model with a for-profit bookstore and a not-for-profit event series, Pomegranate Arts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-11 00:00:00 UTC ]
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Kepler, Bonnier launch agency

Swedish husband-and-wife crime writing duo Alexandra and Alexander Ahndoril, who write together... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Hachette makes ebooks available to libraries

Hachette, the last holdout among America's "big six" publishers, will make its full ebook catalog available to nonprofit public libraries and school libraries across the nation on May 8th. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-03 00:00:00 UTC ]
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Distribution: Random House and Quirk Renew

Random House Publisher Services has announced a multi-year extension of its sales and distribution partnership with Quirk Books, which began in January 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution partnership #random house #multi-year extension #quirk books

S&S introduces refined agency model

Simon & Schuster is the latest publisher in the UK to introduce a refined agency model for e-... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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David Fickling to leave Random House

David Fickling is to leave Random House, where he is publisher at the David Fickling Books... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Transformative Time for Tin House

Over the past decade and a half Tin House magazine, which began publishing in spring 1999, and Tin House Books, which started as an imprint with Bloomsbury in 2002 before becoming an independent press in 2005, have carved out a niche in the small press world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
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Faber makes ‘powerful’ young adult acquisition

Faber has made a further YA acquisition, with publisher Leah Thaxton buying UK and Commonwealth... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Making Preorders Work For Indies

Most readers who preordered Charlaine Harris’s forthcoming Sookie Stackhouse novel, Dead Ever After (which will be released May 7), likely did so at Amazon, where it is 45% off and has hovered in the top 50 for weeks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
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Another 20 Make List of Top Spanish-Speaking Publishing Pros

The Fundación El Libro and Buenos Aires Book Fair have added another 20 new names to the original 50 on their list of the most inspiring people in the Spanish-language book trade. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
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An End To The Aggregation Debate? Repost Makes It Easy To Embed Articles

A new startup called Repost aims to make it easy for online publishers to distribute their articles via embedding &mdash; the same way I can share a video from YouTube or a document from Scribd directly in a blog post. Right now, if I saw ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-17 00:00:00 UTC ]
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MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
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Self-publishing, agency lead LBF debate

The future of self-publishing, the new agency model and the Penguin Random House merger will be... Continue reading at The Bookseller

[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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ePubDirect to Manage Random House’s Int’l Ebook Distribution

Random House has appointed ePubDirect to manage distribution of ebook assets and provide retail support for the UK, Australia, New Zealand, South Africa, and India. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-12 00:00:00 UTC ]
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Random House creates online narrative game

Random House is launching a debut author with a new free-to-play online narrative game, Black... Continue reading at The Bookseller

[ The Bookseller | 2013-04-12 00:00:00 UTC ]
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HarperCollins and Hatchette UK Introduce Refined Agency Model

The Bookseller reported last week that HarperCollins and Hatchette UK have become the first British publishers to refine the agency model agreement with Amazon co.uk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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AOL Rolls Out Its Supply-Side Platform

Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the... Continue reading at AdWeek

[ AdWeek | 2013-04-09 00:00:00 UTC ]
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