AOL Delivering Personalized News to the iPad

In an early teaser video for AOL’s new digital magazine, the project's lead director puckishly called it “the app for when you crap.” But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere else you use your iPad. Like digital magazine apps Flipboard, Zite, and SkyGrid, the free app pulls in content from across the Web and presents it in a personalized, streamlined and easy-to-navigate format. But Editions includes a couple of key differences: It doesn’t provide news in real-time–it only delivers one edition a day–and it’s not a bottomless pit of content. Just like the real, printed deal, AOL’s new digital magazine offers only a finite number of pages so that users can get the satisfaction of reading it the whole way through. “We want this to be a guilt-free experience,” said AOL’s Senior Director of Mobile Sol Lipman. “Less is more.” When launched, the app lets users personalize the cover and sign in with their social media of choice (although they have the option to skip this step). They also have the option to select and deselect sections (sports, tech, cooking, etc.), although the app comes pre-populated with content that users can refine as they read. As they start flipping through the pages inside, they can check out the local weather, a calendar that pulls events from the iPad (and includes Facebook-generated birthdays) and a table of contents. Similar to... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-02 00:00:00 UTC ]
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News Corp troops turn their fire on Catherine Andrews for daring to use Twitter | Weekly Beast

‘Mrs Dan’ called a ‘mean girl’ for liking positive tweets about her husband. Plus, AM and PM escape the big cities“A ban from Mrs Dan” were the words on the front page of the Australian on Thursday, pointing to a column inside that took issue with Catherine Andrews, the wife of the Victorian... Continue reading at The Guardian

[ The Guardian | 2020-09-11 02:08:51 UTC ]
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Cable news profits from its obsession with Trump. Viewers are the only victims.

In a previous story, I demonstrated that the quantity of coverage devoted by the print media to Donald Trump is without historical precedent. In 2018, “Trump” was the fourth most-used word in the New York Times. On average, Trump was directly mentioned two to three times in every article, and... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-08 18:00:03 UTC ]
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'Instinctive monopolist': Kevin Rudd attacks Murdoch over News Corp rival to AAP newswire

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[ The Guardian | 2020-09-07 21:35:18 UTC ]
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Tinder Press pre-empts Mahfouz's 'personal and political' look at British Empire

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[ The Bookseller | 2020-09-07 13:05:17 UTC ]
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Indebted rural council asked to help pay for News Corp 'bush summit', documents show

The Daily Telegraph and Sky News summit was designed to help reinvigorate rural towns but some councillors unhappy they were asked to help fund itThe Daily Telegraph and Sky News asked the Snowy Monaro regional council for $15,000 in cash and services to help pay for the newspaper’s “bush... Continue reading at The Guardian

[ The Guardian | 2020-09-04 20:00:35 UTC ]
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Sky falls on Tony Abbott as News Corp columnist urges him to sue for defamation | The Weekly Beast

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Religion News Briefs: August 26, 2020

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Sky News, Hearst UK and RT are Digiday Media Awards Europe winners

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‘This is not your grandfather’s Patch’: Lookout Local wants to be the modern local news of Santa Cruz

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Tribune closing 5 newsrooms including NY Daily News

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Personal Space: Morgan Jerkins on Making Unexpected Family Discoveries

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James Murdoch's exit paves way for News Corp to move further right

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Children's news website apologises to JK Rowling over trans tweet row

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Religion News Briefs: July 22, 2020

For the first time, a woman will lead the 155-year-old Catholic publishing house. Continue reading at Publishers Weekly

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Cosmo Adds Metered Paywall, Membership Program | News & Notes

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