AOL Delivering Personalized News to the iPad

In an early teaser video for AOL’s new digital magazine, the project's lead director puckishly called it “the app for when you crap.” But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere else you use your iPad. Like digital magazine apps Flipboard, Zite, and SkyGrid, the free app pulls in content from across the Web and presents it in a personalized, streamlined and easy-to-navigate format. But Editions includes a couple of key differences: It doesn’t provide news in real-time–it only delivers one edition a day–and it’s not a bottomless pit of content. Just like the real, printed deal, AOL’s new digital magazine offers only a finite number of pages so that users can get the satisfaction of reading it the whole way through. “We want this to be a guilt-free experience,” said AOL’s Senior Director of Mobile Sol Lipman. “Less is more.” When launched, the app lets users personalize the cover and sign in with their social media of choice (although they have the option to skip this step). They also have the option to select and deselect sections (sports, tech, cooking, etc.), although the app comes pre-populated with content that users can refine as they read. As they start flipping through the pages inside, they can check out the local weather, a calendar that pulls events from the iPad (and includes Facebook-generated birthdays) and a table of contents. Similar to... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-02 00:00:00 UTC ]
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