AOL Delivering Personalized News to the iPad

In an early teaser video for AOL’s new digital magazine, the project's lead director puckishly called it “the app for when you crap.” But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere else you use your iPad. Like digital magazine apps Flipboard, Zite, and SkyGrid, the free app pulls in content from across the Web and presents it in a personalized, streamlined and easy-to-navigate format. But Editions includes a couple of key differences: It doesn’t provide news in real-time–it only delivers one edition a day–and it’s not a bottomless pit of content. Just like the real, printed deal, AOL’s new digital magazine offers only a finite number of pages so that users can get the satisfaction of reading it the whole way through. “We want this to be a guilt-free experience,” said AOL’s Senior Director of Mobile Sol Lipman. “Less is more.” When launched, the app lets users personalize the cover and sign in with their social media of choice (although they have the option to skip this step). They also have the option to select and deselect sections (sports, tech, cooking, etc.), although the app comes pre-populated with content that users can refine as they read. As they start flipping through the pages inside, they can check out the local weather, a calendar that pulls events from the iPad (and includes Facebook-generated birthdays) and a table of contents. Similar to... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-02 00:00:00 UTC ]
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ABC accuses Morrison government of using News Corp to attack its journalism

Government tactics criticised after the Australian newspaper briefed about a series of Coalition questions meant for the ABC before the broadcaster even received themThe ABC has accused the Morrison government of using News Corp to attack its journalism after the Australian was briefed about a... Continue reading at The Guardian

[ The Guardian | 2020-12-02 02:10:46 UTC ]
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‘Dolly Parton, Songteller’ is a gold mine of little-seen photos and personal anecdotes

Parton, with collaborator Robert K. Oermann, has penned an excellent new memoir-slash-song-primer. Continue reading at The Washington Post

[ The Washington Post | 2020-11-30 14:15:30 UTC ]
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BA boss Halls named FutureBook Person of the Year following bold pandemic steps

When Meryl Halls took over as managing director of the Booksellers Association in April 2018, she wondered what would define her time at the top of the trade body. “My predecessor Tim Godfray’s signature thing was keeping VAT off books, and he was very proud of that. I’ve had a bloody global... Continue reading at The Bookseller

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5 Indie Bookstores That Started Book Subscriptions or Personalized Care Packages to Survive the Pandemic

A round up of independent bookstore subscription services and care packages created to help these indies survive the pandemic. Continue reading at Book Riot

[ Book Riot | 2020-11-23 11:39:00 UTC ]
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The good and bad news of the HuffFeed deal

Yesterday, Benjamin Mullin and Keach Hagey, of the Wall Street Journal, broke a huge media-business story: BuzzFeed is buying HuffPost in a stock deal, part of a broader package that will see Verizon Media, HuffPost’s current owner, take a minority stake and make a cash investment in BuzzFeed.... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-11-20 13:25:55 UTC ]
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Rupert Murdoch tries to weather News Corp's climate crisis at AGM | The Weekly Beast

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Buzzfeed to take over online news site HuffPost

The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World

[ BBC World | 2020-11-19 19:56:28 UTC ]
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Bertelsmann acquiring S&S would be 'profound antitrust issue' for the trade, News Corp c.e.o. claims

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[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
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Kevin Rudd and Malcolm Turnbull challenge News Corp over reports of ‘foreign interference’ in petition

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[ The Guardian | 2020-11-18 08:02:35 UTC ]
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Rupert Murdoch’s News Corp Bids for Simon & Schuster

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New York Times reports News Corp bid for S&S

Rupert Murdoch's media giant News Corp has made a bid for Simon & Schuster, according to a report in the New York Times. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 08:28:03 UTC ]
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‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital

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Personalized Postcards from Your Favorite Authors

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Trump Team Holds News Conference Outside Drab Landscaping Firm, Next to Adult Book Store

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A modest rebel: The paradoxical personality of Eleanor Roosevelt

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Malcolm Turnbull signs Kevin Rudd's petition challenging News Corp media dominance

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