Another Pressure Point in Bookselling: Delhi’s Textbook Market Nai Sarak

As do many parts of the international marketplace, India's book retail districts like Delhi's Nai Sarak face growing competition from online retail. The post Another Pressure Point in Bookselling: Delhi’s Textbook Market Nai Sarak appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-03-06 00:00:00 UTC ]
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PWC Sees Stable Future for German Book Market

In its annual review of Germany’s entertainment media sector, PriceWaterhouseCooper predicts stable revenue from the German book market through 2020. The post PWC Sees Stable Future for German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-10 00:00:00 UTC ]
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Blackwell's helps charity fund textbooks for lower-income students

Exeter-based charity Reading List Foundation, in conjunction with Blackwell's, has reached the "major milestone" of providing scholarships to 16 students from lower-income households across England. Continue reading at The Bookseller

[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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Email Marketing Continues to Confound Publishers

[Sponsored] An exclusive survey conducted by Folio: and WhatCounts reveals a lack of consensus on the all-important marketing channel. The post Email Marketing Continues to Confound Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
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Fall Regional Bookseller Shows Full of Energy

The word most frequently used to describe this year's fall regional bookseller trade shows was 'energetic.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Penguin Random House Rules the Children's Book Market

The publisher has a 20-point lead in market share over its closest competitor, HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek

[ AdWeek | 2016-11-03 00:00:00 UTC ]
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NCIBA 2016: Booksellers Upbeat as Show Draws Bigger Crowd

This year's Northern California Independent Booksellers Association fall trade show saw an uptick in attendance as Calvin Crosby oversaw his first fall show as the group's executive director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Detroit's Rebounding Housing Market Transforms Write A House

Write A House, which has been giving away renovated homes in Detroit to emerging writers, is responding to the city's rebounding housing market by offering aspiring authors a free place to stay, not own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
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Authors Hail Booksellers at 2016 SCIBA

"You are my people, and I love you," exclaimed Jon Scieszka, emcee of the Children's Awards Breakfast at the 2016 SCIBA Fall Trade Show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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HC's Instachaaz marketing campaign

HarperCollins has launched an outdoor marketing campaign for A Sticky Note Guide to Life by cartoonist Instachaaz (Chaz Hutton). Continue reading at The Bookseller

[ The Bookseller | 2016-10-27 00:00:00 UTC ]
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Facetime: Magazine Parties, and Marketers Step Out

This week, the Association of National Advertisers held its Masters of Marketing conference in Orlando, Fla. In New York, Bloomberg Pursuits, Esquire and People en Español celebrated their October issues. Check out more below. Continue reading at AdWeek

[ AdWeek | 2016-10-26 00:00:00 UTC ]
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Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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NAIBA 2016: Children's Authors, Editors, Young Booksellers Make for an Energetic Show

Booksellers and publishers alike were inspired by the number of younger booksellers who attended the New Atlantic Independent Booksellers Association fall conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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Children's Bookselling Tips from NAIBA 2016

The New Atlantic Independent Booksellers Association fall conference may have been short, but it was packed with education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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Wigtown bookseller's diaries to Profile

Shaun Bythell - owner of The Bookshop in Wigtown, Scotland's largest second-hand bookshop - is to publish his "wry and hilarious" diaries about bookselling with Profile Books. Continue reading at The Bookseller

[ The Bookseller | 2016-10-22 00:00:00 UTC ]
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Watch Today, Read Today: Book Tie-Ins Are Hitting the Market Faster

Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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The Implications of Brexit for the UK Academic Market

Threats and opportunities were considered by leading figures from academic publishing at Thursday’s panel discussion on Brexit. The post The Implications of Brexit for the UK Academic Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
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9 Eye-Opening Digital Marketing Stats From the Past Week

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek

[ AdWeek | 2016-10-21 00:00:00 UTC ]
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West Marin's Point Reyes Books Changes Hands

Out of 27 serious letters of interest, Carol Levinson and Steve Costa chose Stephen Sparks and Molly Parent as new owners. The pair will begin running the store in January 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Frankfurt Book Fair 2016: The Markets Summit Spotlights Global Opportunities

Frankfurt’s The Markets: Global Publishing Summit took place on Tuesday, the opening event of the Fair’s premium events program dubbed “The Business Club,” and offered insight into seven publishing markets around the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
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