The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they convert. Then they can write more articles that drive the business results they want, like subscriptions, event sign-ups or product purchases. In adding conversions, CEO Sachin Kamdar identified an opportunity to appeal beyond Parse.ly’s traditional customer base of digital media brands. While traditional pubs such as Bloomberg, Hearst, Condé Nast and NBC use Parse.ly, so do content-driven brands such as Ladders, WeddingWire, AngelList, Convene, Realtor.com and The Nature Conservancy. Both groups want to track outcomes. As digital media companies shift focus from mass scale to engagement, they want customers that like their brand enough to pay for subscriptions, events and products. And marketers see an opportunity in content that establishes a dialogue with potential customers, especially as costs rise on platforms and the loss of cookies makes it harder to find them around the internet. AdExchanger: Parse.ly just added a conversions tracker. Are you shifting to serve marketers, or staying focused on publishers? Sachin Kamdar: Publishers are good at building audiences, and not so good at transacting them. Marketers have a lot of expertise and tech to get people to convert at the bottom... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this
Bryan Goldberg is making additional moves in digital media. Goldberg's Bustle Digital Group has acquired Inverse, a tech- and science-focused website, the company said today. Financial details of the agreement were not disclosed. The acquisition represents yet another for Goldberg and BDG, which... Continue reading at AdWeek
[ AdWeek | 2019-07-23 17:51:26 UTC ]
More news stories like this
Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company
[ Fast Company | 2019-07-20 07:00:27 UTC ]
More news stories like this
Streaming services love pluses. Just take a look at the number of companies that have tacked the "+" sign onto the ends of their new OTT services. There's Apple, which in March announced Apple TV+, an ad-free subscription add-on to its digital media player Apple TV that will have original... Continue reading at AdWeek
[ AdWeek | 2019-07-16 12:00:05 UTC ]
More news stories like this
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
More news stories like this
The Charlotte Business Journal has a new partner in our coverage of startups and innovation. Charlotte Inno officially launched this week. Charlotte Inno is the 13th market launched by American Inno, a division of the Charlotte Business Journal's parent company American City Business... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-12 16:05:23 UTC ]
More news stories like this
Between January and May this year, approximately 3,000 people working in the news industry were laid off or offered a buyout. That’s according to figures compiled by Challenger, Gray & Christmas Inc.—a Chicago-based firm that helps workers find new employment—and reported yesterday in a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-02 12:07:17 UTC ]
More news stories like this
[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
More news stories like this
As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday
[ Digiday | 2019-06-26 04:00:25 UTC ]
More news stories like this
When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
More news stories like this
As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
More news stories like this
The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
More news stories like this
Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
More news stories like this
A bit of advice before getting into online publishing’s next big thing. Last year, after nearly a decade of freelance tech journalism, I took a leap of faith and launched a paid subscription newsletter.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-06-01 06:00:38 UTC ]
More news stories like this
Although serial entrepreneur Rufus Griscom has a background in books, he had no intention of getting into the book business when he launched a new venture, Heleo, in 2015. With the Next Big Idea Club, that's changed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
More news stories like this
Artificial intelligence can now write fiction and journalism. But does it measure up to George Orwell – and can it report on Brexit?Will androids write novels about electric sheep? The dream, or nightmare, of totally machine-generated prose seemed to have come one step closer with the recent... Continue reading at The Guardian
[ The Guardian | 2019-03-25 00:00:00 UTC ]
More news stories like this
An interview with the MIT Astrophysicist and novelist at this year's Boston Book Festival, including excerpts and a link to the full interview. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-10-19 00:00:00 UTC ]
More news stories like this
“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
More news stories like this
Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
More news stories like this
Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this