For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with media agencies over transparency in contracts. But on Thursday, as he opened this year’s “Masters of Marketing” at the Rosen Shingle Creek resort in Orlando, Liodice abandoned the typically combative tone in favor of focusing on a single issue: diversity. He urged the trade group’s members to make multicultural marketing a priority by plugging several ANA initiatives, such as “#SeeALL,” a new program aimed at getting marketers to better target multicultural communities. It is an offshoot to the long-running #SeeHer” initiative that seeks to boost by 20% the accurate portrayals of women and girls in U.S. advertising and media by 2020. “SeeALL” is led by the ANA’s Multicultural Marketing and Diversity Committee, which has also launched a new “cultural insights impact measure.” The metric, known as CIIM, “identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift,” according to a September blog post by the ANA’s multicultural marketing chairperson Gilbert Dávila. “When you infuse cultural insights into your advertising … you can actually generate a lift in sales … and that is what this is all about—to... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 15:40:12 UTC ]
Earlier this year, Google outlined upcoming changes to its marketing-leading Chrome browser that are likely to prompt seismic changes for digital media trading with the company's leading privacy executive tipping the privacy overhaul for a 2019 launch. Speaking last week at Adweek's inaugural... Continue reading at AdWeek
[ AdWeek | 2019-07-29 18:27:32 UTC ]
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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Move comes after four months of discussions and previous attempt three years agoVice UK has become one of the first British digital media publications to unionise, with staff urging other online-only media outlets to follow their lead while the industry is in turmoil amid financial struggles and... Continue reading at The Guardian
[ The Guardian | 2019-07-25 17:53:06 UTC ]
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Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
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Bryan Goldberg is making additional moves in digital media. Goldberg's Bustle Digital Group has acquired Inverse, a tech- and science-focused website, the company said today. Financial details of the agreement were not disclosed. The acquisition represents yet another for Goldberg and BDG, which... Continue reading at AdWeek
[ AdWeek | 2019-07-23 17:51:26 UTC ]
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Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company
[ Fast Company | 2019-07-20 07:00:27 UTC ]
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Streaming services love pluses. Just take a look at the number of companies that have tacked the "+" sign onto the ends of their new OTT services. There's Apple, which in March announced Apple TV+, an ad-free subscription add-on to its digital media player Apple TV that will have original... Continue reading at AdWeek
[ AdWeek | 2019-07-16 12:00:05 UTC ]
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The Charlotte Business Journal has a new partner in our coverage of startups and innovation. Charlotte Inno officially launched this week. Charlotte Inno is the 13th market launched by American Inno, a division of the Charlotte Business Journal's parent company American City Business... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-12 16:05:23 UTC ]
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Between January and May this year, approximately 3,000 people working in the news industry were laid off or offered a buyout. That’s according to figures compiled by Challenger, Gray & Christmas Inc.—a Chicago-based firm that helps workers find new employment—and reported yesterday in a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-02 12:07:17 UTC ]
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[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday
[ Digiday | 2019-06-26 04:00:25 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Houghton Mifflin Harcourt Books & Media has started Fast Track, a program aimed at helping independent booksellers set up direct order accounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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A new study finds that by 2050, the dead will outnumber the living on Facebook. Here’s how the company is designing user experiences to face the billions of dead users to come. By 2050, the dead will outnumber the living on Facebook. That’s a conservative estimate, according to a study... Continue reading at Fast Company
[ Fast Company | 2019-05-03 00:00:00 UTC ]
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These days, most writers cannot afford to live secluded from their public. But when a very private author like Thomas Harris announces a new novel, there’s always special excitementAuthors – at least as far as their relationship with the public goes – fall into several distinct categories. There... Continue reading at The Guardian
[ The Guardian | 2018-10-07 00:00:00 UTC ]
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In March, Apple unveiled its Everyone Can Create curriculum, a program aimed at helping educators integrate drawing, music, video and photo skills into their lessons and assignments. Now, the company has made that curriculum available for free throug... Continue reading at Engadget
[ Engadget | 2018-10-01 00:00:00 UTC ]
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The Flame collects unpublished poetry, as well as notebook entries and song lyrics, and offers ‘an intimate look inside the life and mind of a singular artist’A book of Leonard Cohen’s final poems, completed in the months before his death and tackling “the flame and how our culture threatened... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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