Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations on marketing Starting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association of National Advertisers’ annual “Masters of Marketing” event, which runs through Saturday in Orlando, Florida. It’s where marketers go for enlightenment. Though many speakers will be CMOs telling inspirational stories about their companies, ANA also now offers programming with more unexpected or free-wheeling perspectives, too. Strategic consultant Joseph Jaffe is set to forecast the demise of the corporate era, which "seems an odd choice for an event that lures marketing execs from some of the biggest corporations in the world," Ad Age’s E.J. Schultz and Jack Neff write. Read their take on what to expect in Orlando, such as discussion about the FBI’s investigation into shadowy media-buying practices, but also “navel-gazing about the evolution of the CMO role.” Oh, and OneRepublic is performing tonight, too. Blurred lines Big corporate players are devoting a lot of energy to creating start-up-like direct-to-consumer brands;... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 10:00:00 UTC ]
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#johnson johnson
#opioid epidemic
#final stages
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Senator Ed Markey of Massachusetts is calling on Congress to pass new legislation to rein in tech companies after Twitter boss Elon Musk ignored an information request. “Elon Musk could respond to my tweets but failed to respond to my letter by yesterday’s deadline and answer basic questions... Continue reading at Engadget
[ Engadget | 2022-11-28 12:15:18 UTC ]
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"Democracy’s future is diminished when people’s access to power, information, a diversity of voices and the ability to influence policy are restricted," the ULC document states. "As cornerstones of democracy it is incumbent upon libraries to stand up against all efforts to impede the democratic... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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#influence policy
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Sharjah's Guest of Honor Italy, digital publishing in the Arab world and more open the 2022 Publishers Conference professional program. The post At Sharjah’s Conference: ‘Let’s Not Leave Anyone Behind’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-31 02:43:28 UTC ]
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The Big Five publishers have a history of both publishing and distributing books by people who not only hold abhorrent beliefs, but who wield those beliefs to destroy the rights of people across the world—so it’s no surprise that Sentinel, the conservative Penguin Random House imprint, is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-25 14:43:59 UTC ]
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'You have to be what you want to be,' Scholastic's Peter Warwick tells the new Frankfurt Kids program. The post Frankfurter Buchmesse Stages Its Debut ‘Frankfurt Kids’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 03:56:50 UTC ]
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Amazon doesn't want to limit itself to streaming football games on Thursday nights. The internet giant has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first game airs November 24th, 2023 at about 3PM Eastern,... Continue reading at Engadget
[ Engadget | 2022-10-19 21:10:50 UTC ]
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The 2022 Frankfurter Buchmesse is opened with heartfelt pleasure in a return to Frankfurt — and candid alarm about coming challenges. The post Frankfurt’s News Conference: A ‘Necessary Understanding’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-18 22:15:47 UTC ]
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With censorship and book bans still on the rise, one powerful way to defend intellectual Freedom is is to honor those who fight for it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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The Southern Independent Booksellers Alliance held a virtual annual meeting and town hall Tuesday, with SIBA leadership demonstrating that the organization is adapting well to the post-pandemic industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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Successes cited by Springer Nature include 'Downloads per article more than doubling from 2017 to 2020 to 902 downloads per article.' The post Springer Nature Releases Its First ‘Annual Progress Report’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-06 23:29:15 UTC ]
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It was announced yesterday that Josh Hawley, the senator from Missouri who will always be remembered for fleeing the very crowd he’d recently egged on with a fist, has written a book called Manhood.* The book, to be published by Regnery, purports to call on “American men to stand up and embrace... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-09 14:22:03 UTC ]
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A New Jersey man named Bob Jablonski has finally returned Hitler to the local library. No, this is not The Onion. Bob Jablonski checked out the 1936 biography of Adolph Hitler in 1947, for a school book report, and presumably kept it all these years just to make sure the Allies had truly won... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-02 14:55:57 UTC ]
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#local library
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Medieval mishaps and smarmy suitors are afoot in the upcoming film adaptation of 'Catherine Called Birdy,' based on the 1994 Newbery Honor-winning novel by Karen Cushman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
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#movie alert
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When Abdulrazak Gurnah won the Nobel Prize in literature last year, not nearly enough people had read anything by the Tanzanian-born writer. Continue reading at The Washington Post
[ The Washington Post | 2022-08-23 16:53:54 UTC ]
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The opposing parties in the Department of Justice’s lawsuit aiming to block Penguin Random House’s purchase of Simon & Schuster offered very different views of what a merger of the two would mean for authors and the industry in Friday’s closing arguments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
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Literary world riven by conflict as trade union is accused of inappropriately taking sides in culture warIt is a literary row that threatens to consume the very organisation set up to protect authors’ rights. And, in spite of the involvement of three prominent names in children’s books, it has... Continue reading at The Guardian
[ The Guardian | 2022-08-21 09:00:05 UTC ]
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As Salman Rushdie struggles with his injuries, the world publishing industry demands protection for the freedom to publish. The post Rushdie Attack: IPA Calls for ‘Redoubling Our Commitment’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-15 14:59:48 UTC ]
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The just-concluded New Voices New Rooms joint virtual gathering of the New Atlantic and Southern Independent Booksellers Associations delved into such issues as book banning, de-escalating confrontations, and ways to generate additional revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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Ever tried this audiobook tip? Why it might be worthwhile to let yourself experience the vibes then revisit with more attention. Continue reading at Book Riot
[ Book Riot | 2022-07-29 10:36:00 UTC ]
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