Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations on marketing Starting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association of National Advertisers’ annual “Masters of Marketing” event, which runs through Saturday in Orlando, Florida. It’s where marketers go for enlightenment. Though many speakers will be CMOs telling inspirational stories about their companies, ANA also now offers programming with more unexpected or free-wheeling perspectives, too. Strategic consultant Joseph Jaffe is set to forecast the demise of the corporate era, which "seems an odd choice for an event that lures marketing execs from some of the biggest corporations in the world," Ad Age’s E.J. Schultz and Jack Neff write. Read their take on what to expect in Orlando, such as discussion about the FBI’s investigation into shadowy media-buying practices, but also “navel-gazing about the evolution of the CMO role.” Oh, and OneRepublic is performing tonight, too. Blurred lines Big corporate players are devoting a lot of energy to creating start-up-like direct-to-consumer brands;... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 10:00:00 UTC ]
In an internal company memo, Trink says FaZe Clan is “evolving from a digital publisher into an intellectual property engine.” FaZe Clan, the gaming and entertainment content platform, has announced its plans to go public through a proposed SPAC deal that gives the company a $1 billion... Continue reading at Fast Company
[ Fast Company | 2021-10-25 10:18:25 UTC ]
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A high-flying German media giant is ahead on digital media but seems stuck in the past when it comes to the workplace and deal-making. Continue reading at The New York Times
[ The New York Times | 2021-10-18 18:15:07 UTC ]
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Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Dotdash, the digital publisher owned by IAC, announced Wednesday evening that it has reached an agreement to acquire Meredith Corp., a holding company whose titles include iconic properties like People, Southern Living and Better Homes & Gardens. Dotdash will purchase Meredith at a price of... Continue reading at AdWeek
[ AdWeek | 2021-10-06 22:53:29 UTC ]
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The 2021 Digiday Technology Awards are recognizing the tech companies driving the digital media industry forward. See this year's nominees. The post Yieldmo, Quotient and InMobi join this year’s Digiday Technology Awards nominees appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-05 18:30:00 UTC ]
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Defector, The Daily Memphian, The Dispatch and other outlets of recent vintage are driving a shift in the digital media business. Continue reading at The New York Times
[ The New York Times | 2021-10-04 19:32:10 UTC ]
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Revelations about exaggerated audience sizes helped sink the star-studded digital news outletAll the right boxes looked to have been ticked when digital media company Ozy began. Launched in 2013 with the intention of shaking up both online and broadcast journalism, the American startup quickly... Continue reading at The Guardian
[ The Guardian | 2021-10-03 07:00:21 UTC ]
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The digital media start-up had come under scrutiny for its business practices after articles in The Times. Continue reading at The New York Times
[ The New York Times | 2021-10-02 01:54:04 UTC ]
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Ozy faced questions about its viewership figures and claims that its co-founder impersonated a YouTube executive on a call with Goldman SachsOzy, a digital media startup, is shutting down less than a week after a New York Times column raised questions about the organization’s claims of millions... Continue reading at The Guardian
[ The Guardian | 2021-10-01 23:52:05 UTC ]
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Alyson Shontell discusses bringing her digital media experience to a legacy publisher, her goals to 'turbo-charge' its subscriptions business and use of data, and what it's like to be the first woman to take on the role. The post ‘Turbo-charge a legacy newsroom’: A Q&A with Fortune’s new... Continue reading at Digiday
[ Digiday | 2021-09-28 04:01:00 UTC ]
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The digital media company has raised eyebrows for its claims about its audience size for years. Then came the strange voice on the phone. Continue reading at The New York Times
[ The New York Times | 2021-09-27 02:20:46 UTC ]
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ByteDance has announced that Douyin, the version of TikTok for China, will introduce new limits for minors under 14. These minors will now be limited to just 40 minutes of use per day and can’t access the app at all between 10 PM and 6 AM.ByteDance is also urging parents to add in more... Continue reading at Engadget
[ Engadget | 2021-09-21 11:15:22 UTC ]
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Powered by the Birmingham Business Journal, welcome to Alabama Inno, a new digital media brand focused on local innovation. Part of the American Inno network of sites, Alabama Inno will serve as your source for who and what is next in market, from first-time founders and growth-stage businesses... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-09-14 14:44:26 UTC ]
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Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday
[ Digiday | 2021-09-13 04:05:00 UTC ]
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A senior editor at a digital publisher had been looking forward to working from the company’s office but, with masks now required, has found there aren’t many reasons to go. The post ‘Harder than I expected’: Confessions of a media employee on their experience returning to the office appeared... Continue reading at Digiday
[ Digiday | 2021-08-16 04:01:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Several dominant digital media publishers--BuzzFeed, Dotdash, The New York Times and The Wall Street Journal--all disclosed the state of their financial health this past week, and taken together the findings reveal some of the key trends shaping the industry. While the four companies face... Continue reading at AdWeek
[ AdWeek | 2021-08-06 21:11:12 UTC ]
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Last week, the Biden administration called on Congress to extend a federal ban on evictions that health officials implemented last year as a response to the pandemic, citing the White House’s view that a recent Supreme Court ruling prohibited it from taking unilateral action. On Friday—with the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-08-03 12:35:32 UTC ]
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On Tuesday, Fred Ryan, the publisher of the Washington Post, laid down the law: staffers will have to be fully vaccinated against COVID-19 by mid-September, when the paper plans to reopen its offices. If employees don’t comply, they risk losing their jobs. Contractors and guests will also have... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-30 12:29:24 UTC ]
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