After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online publishers.The goals include better measuring how much money ad-tech and other "middle players" are siphoning out of the digital media marketplace between advertisers and publishers.Only 30 to 40 cents of every digital media dollar are estimated to actually reach publishers and result in an ad showing up, ANA CEO Bob Liodice said in a statement. The ad-tech companies that charge fees along the way argue that they add value by, for example, finding the right audiences or the best ad inventory. But the ANA sees much of those fees as a drag on marketers' return, to say nothing of ad fraud that is hard to detect in all the complexity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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The LSU Libraries' Special Collections division was recently awarded $210,000 from the National Endowment for the Humanities, or NEH, to digitize an additional 100,000 pages of Louisiana newspapers published from 1836 through 1922. This marks ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-14 00:00:00 UTC ]
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There’s still no more relevant topic of debate in the publishing industry than the future of the physical book versus the exponentially growing influence of digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-09 00:00:00 UTC ]
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China's Douban is experimenting with crowdsourced translations of English literature, including SF and short stories by David Mitchell. Can it help authors enter the market? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
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While IBT Media has carved itself a profitable space in a few niche markets, it hasn't been a household media name. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-06 00:00:00 UTC ]
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The former US current affairs magazine Newsweek, which published its last print edition in December, is sold to digital news company IBT Media. Continue reading at BBC News
[ BBC News | 2013-08-04 00:00:00 UTC ]
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Century's Julia Twaites has acquired UK and Commonwealth rights, excluding Canada, to He... Continue reading at The Bookseller
[ The Bookseller | 2013-08-02 00:00:00 UTC ]
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Get it now as an ebook, or from our iPad app. Hacking Hollywood: The Creative Geniuses Behind Homeland, Girls, Mad Men, The Sopranos, Lost, and More is a special edition of Fast Company that is available starting this month. Besides chronicling the tales of disruptive entertainment startups,... Continue reading at Fast Company
[ Fast Company | 2013-08-02 00:00:00 UTC ]
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A little mystery by a debut writer got everyone talking on social media last month, after that unknown writer was revealed to be none other than Harry Potter author J.K. Rowling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-02 00:00:00 UTC ]
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For most of us the digital revolution started some time ago. Working in journalism for nearly 15 years means that I have seen things change enormously, but even back in the late 1990s it was clear that the web was where it was at -- or where it was going to be. Newspapers and magazines have had... Continue reading at Betanews
[ Betanews | 2013-07-31 00:00:00 UTC ]
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Summit Media Group has named Joseph Angel its president and CEO. He takes over for co-founder Lloyd Ferguson who will remain as a consultant after heading the company for 20 years. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-30 00:00:00 UTC ]
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Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget
[ Engadget | 2013-07-30 00:00:00 UTC ]
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Profile is to release a digital edition of England's 100 Best Views by Simon Jenkins... Continue reading at The Bookseller
[ The Bookseller | 2013-07-30 00:00:00 UTC ]
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Penguin UK achieved double-digit growth with Waterstones in the first six months of 2013, ahead... Continue reading at The Bookseller
[ The Bookseller | 2013-07-29 00:00:00 UTC ]
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In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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Bloomberg LP has made another big raid on old media again, poaching Justin Smith from the Atlantic Media Co. to be global media CEO. Smith is the Atlantic Media president who is credited with reversing 154-year-old Atlantic magazine’s losses by advancing an aggressive, digital-first strategy. He... Continue reading at AdWeek
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Bloomsbury is promoting its forthcoming title Crown of Midnight by creating a digital story... Continue reading at The Bookseller
[ The Bookseller | 2013-07-25 00:00:00 UTC ]
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Total revenue at Amazon rose 22% in the second quarter ended June 30, to $15.70 billion, while operating income fell 26%, to $79 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
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