More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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“Our Journey Together" promises to capture “the greatness" of the Trump White House, but critics aren't convinced. Continue reading at HuffPost
[ HuffPost | 2021-11-20 12:07:31 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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The authors’ uneven investigation could overshadow their warning about lab safety. Continue reading at The Washington Post
[ The Washington Post | 2021-11-14 13:00:00 UTC ]
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A library goldfish finds a new job as a therapy fish and more good book news this week. Continue reading at Book Riot
[ Book Riot | 2021-11-12 11:41:00 UTC ]
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Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Penguin Random House Children's is to launch a programme of commemorative publishing next year, in celebration of the 120th anniversary of Beatrix Potter's The Tale of Peter Rabbit. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 17:06:39 UTC ]
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Lana Wood’s “Little Sister” offers circumstantial evidence that Natalie’s death might not have been an accident. Continue reading at The Washington Post
[ The Washington Post | 2021-11-10 12:00:00 UTC ]
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Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age
[ Advertising Age | 2021-11-10 10:15:00 UTC ]
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In his new book, 'Future Morality,' David Edmonds collects writings of contemporary philosophers focused on the moral issues we may face in the near future, including changes to medicine, communication, and humans’ relationship to machines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-10 05:00:00 UTC ]
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At a time when American book publishing is exploring its place in the nation's political fray, the controversial '1619 Project' is coming out as a book. The post In the United States: ‘The 1619 Project’ Books Arrive Amid Heated Debate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-09 13:43:48 UTC ]
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Quercus has unveiled the UK press tour and “unmissable publicity and marketing campaign” for Emily Ratajkowski’s debut My Body. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 11:59:42 UTC ]
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He revealed U.S. atrocities in Vietnam while reporting for Newsweek and wrote a book about the ouster of Panamanian leader Manuel Noriega. Continue reading at The Washington Post
[ The Washington Post | 2021-11-06 16:48:34 UTC ]
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In a lengthy opposition brief filed this week, lawyers for a potential consumer class portrayed their case as the second act of the Apple e-books case and insisted there is more than enough evidence for the case to proceed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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#e-book
This may be one of your best chances of scoring a smart speaker or e-reader before the holiday rush. Amazon is selling multiple recent Echo devices (plus a Kindle reader) at very low prices. To start, the fourth-generation Echo speaker is on sale for just $60 (usually $100), or the same as its... Continue reading at Engadget
[ Engadget | 2021-10-31 14:22:12 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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In his latest book “Rationality,” cognitive scientist Steven Pinker extols the power of critical thinking to propel society forward. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-10-28 19:20:41 UTC ]
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Dear Readers, In what feels like a never ending cycle of disappointing media news, last week we in the literary community were astonished to learn that after two decades The Believer magazine will discontinue publication. (Since 2017, The Believer has been published by the Black Mountain... Continue reading at Electric Literature
[ Electric Literature | 2021-10-28 11:05:00 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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