Amazon gives rugby £20m lifeline and could spark Six Nations bidding war

Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run on reserves, but Amazon’s £20m involvement in the Autumn Nations Cup, which starts on Friday night when Ireland face Wales in Dublin, is being seen as a lifeline.After a decade in which television and sponsorship deals have failed to cash in on the game’s popularity, according to a report published this month by a leading sports analytics company, Nielsen Sports, will Amazon’s first foray into rugby help generate a bidding war for the rights to the Six Nations from 2022 and the autumn window in Europe? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2020-11-12 19:00:30 UTC ]

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Networks Luck out as bereft Colts are limited to just three national TV windows

Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Luck has nothing to do with it While Andrew Luck’s... Continue reading at Advertising Age

[ Advertising Age | 2019-08-29 21:57:17 UTC ]
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Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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Veg leaves its competitors in the dust for Oliver's 64th number one

Jamie Oliver’s Veg (Michael Joseph) has leapt straight into the UK Official Top 50 number one spot, selling 24,261 copies through Nielsen BookScan’s Total Consumer Market.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 05:37:15 UTC ]
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With splashy logo reveal, the XFL steals some of the NFL’s thunder

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons    The XFL this week took the wraps off the names... Continue reading at Advertising Age

[ Advertising Age | 2019-08-23 19:19:00 UTC ]
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Cheez-It signs on as College Football Playoff sponsor

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[ Advertising Age | 2019-08-16 20:15:26 UTC ]
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A thrifty marketer’s guide to some of TV’s most overlooked audiences

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[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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Four things to look out for as ViacomCBS comes to life

It ultimately took an extraordinary set of circumstances to clear the way for the reunion, but after three years of hemming and hawing (and the headlines-grabbing ouster of Les Moonves), CBS and Viacom have at long last agreed to a merger. The deal will bring together the CBS, Showtime, MTV,... Continue reading at Advertising Age

[ Advertising Age | 2019-08-13 20:58:29 UTC ]
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Seven up for Walliams' World's Worst Teachers

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[ The Bookseller | 2019-08-13 17:45:11 UTC ]
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NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally... Continue reading at Advertising Age

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Truly enlists Keegan-Michael Key in a battle for seltzer supremacy against White Claw

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[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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In India, Nielsen and Dainek Jagran Issue 2019 Q1 Bestsellers Lists

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[ Publishing Perspectives | 2019-08-10 02:30:43 UTC ]
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Comscore is 'exploring all strategic options' after missing on revenue

Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age

[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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Comscore stock down 85 percent since resignation of CEO and cash infusion from Cayman Islands fund

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[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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Hotly-tipped Fleabag scripts snapped up by Sceptre in eight-way auction

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[ The Bookseller | 2019-08-06 15:22:55 UTC ]
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Walliams' Teachers scores a sixth week atop the charts

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[ The Bookseller | 2019-08-06 08:23:41 UTC ]
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ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

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[ AdWeek | 2019-08-05 19:31:34 UTC ]
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[ Folio Magazine | 2019-08-01 19:01:02 UTC ]
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Snapchat infiltrates Instagram. And Edelman drops a controversial client: Wednesday Wake-Up Call

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[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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Inside the marvelous marketing of 'Mrs. Maisel'

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[ Advertising Age | 2019-07-31 07:00:00 UTC ]
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Coors Light’s new ‘Made to Chill’ campaign breaks from its mountainous past

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[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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