Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
News tagged with: #facebook pages #quarterly magazine #guinea pig

Other Publishing stories related to: 'Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept'

Publishers Claim Apple Order Illegally Hobbles Return to Agency Model

In appeal filings last week, lawyers for Simon & Schuster and Macmillan contend that Judge Denise Cote's injunction against Apple has made a timely return to a “no-discount” agency model for ebooks all but impossible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency model #simon schuster

5 brands becoming news publishers in their own right

Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #content sites

4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music downloads #youtube videos #digital platforms

Literary Agent Q&A: Melanie Rostock, K Literary Agency in Spain

Melanie Rostock with the K Literary and Film Agency in Barcelona offers best-practice advice for literary agents and tips on promising international markets. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency #literary agents #film agency

Prison cell candidates await your judgment

Six industry figures fundraising to spend the night in prison for charity will find themselves... Continue reading at The Bookseller

[ The Bookseller | 2014-06-09 00:00:00 UTC ]
More news stories like this |

Strothman Agency Relocating to NYC

After a decade in Boston, the agency will be moving its headquarters to New York on July 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
More news stories like this |

Literary Agent Q&A: Sedef Ilgiç, Kalem Agency in Turkey

Sedef Ilgiç, a literary agent at the Kalem Agency in Turkey, on selling Turkish books to publishers abroad and representing international authors in Turkey. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agent

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers

PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh unveils

Literary Agent Q&A: Barbara Griffini of Berla & Griffini Rights Agency

Barbara Griffini, a translator and literary agent representing Italian authors, provides a snapshot of her working life selling rights in Europe and the US. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
More news stories like this |

Andrew Wylie Merges Agency With Carmen Balcells

Super-agent Andrew Wylie has struck a deal with Spanish agent Carmen Balcells to merge their two eponymous shingles and form a new agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carmen balcells

Alan Johnson wins Orwell Prize

Former home secretary Alan Johnson has won the Orwell Prize for Books with childhood memoir, This... Continue reading at The Bookseller

[ The Bookseller | 2014-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orwell prize #childhood memoir

Two from Johnson for Transworld

Transworld has bought two books by Pulitzer Prize winner Adam Johnson. Editorial director Jane... Continue reading at The Bookseller

[ The Bookseller | 2014-05-19 00:00:00 UTC ]
More news stories like this |

Will the Agency Model Survive?

For publishers, negotiating terms of sale with Amazon has always been difficult. But reports last week of Amazon’s hardball tactics with the Hachette Book Group suggest that this year’s negotiations could be among the most brutal yet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hardball tactics

Sophie Hicks Forms Eponymous Agency

Well known U.K. agent Sophie Hicks has hung up her own shingle, starting the Sophie Hicks Agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
More news stories like this |

Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-day event