After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-10 20:36:48 UTC ]
YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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After a turbulent year thus far for the German book industry, with the surprise announcement in January of the merger of leading book chains Thalia and Mayersche and the insolvency of wholesaler/distributor Koch Neff Volckmar (KNV) two months later, some good news has just been delivered on... Continue reading at The Bookseller
[ The Bookseller | 2019-06-09 19:25:24 UTC ]
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The world of ebook subscription services lost one of its earliest proponents late Monday evening, when Oyster—the so-called “Netflix of ebooks,” which also recently opened an online book store—announced it was shutting down “over the next few months.”The surprise announcement comes less than two... Continue reading at PC World
[ PC World | 2015-09-22 00:00:00 UTC ]
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Last week's surprise announcement of a forthcoming To Kill a Mockingbird sequel has propelled Harper Lee's classic novel up the charts, with the book bursting into the UK Official Top 50 for the first time in almost five years. Meanwhile, J K Rowling has scored her second overall number one... Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
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