Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Written By: Philip Stone Publication Date: Tue, 12/07/2011 - 15:33 Dawn French has retained her position at the summit of the Official UK Top 50 for a third week. The mass-market edition of French's début novel, A Tiny Bit Marvellous (Penguin), sold 34,100 copies at UK booksellers in the seven... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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It's long been expected turn out this way, and it's finally happening. NewYorkMag.com's Daily Intel is reporting that The Daily Beast will be retiring the Newsweek.com URL on July 19. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 15:45 National Book Tokens will launch the Euro Gift Card in the Republic of Ireland for the first time this Friday. The Euro Gift Card is being introduced by NBT after a great deal of interest in the system following its launch... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Under the auspices of its Vintage Crime/Black Lizard imprint, Vintage Books is launching the Weekly Lizard, a mobile-optimized online site devoted to news and feature content about crime and mystery writing. While the Weekly Lizard is designed to attract readers interested in crime, mystery and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-21 00:00:00 UTC ]
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Written By: Tom Tivnan Publication Date: Tue, 21/06/2011 - 15:59 Random House had another stellar week, there was a record for Wilbur Smith and a Father's Day push led to double digit week on week rise in value and volume sales for the trade. RH did not repeat its unprecedented octet of the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 14/06/2011 - 16:09 John Grisham's The Confession (Arrow) has retained its position at the summit of the Official UK Top 50 despite a 24% drop in sales week-on-week. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptionsmaking one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 08:45 Edmund de Waal, Maggie OFarrell and Tony Parsons are among the authors lined up to take part in Independent Booksellers Week. The week of events, in association with the Booksellers Association, will take place between... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 24/05/2011 - 15:55 Kate McCann's Madeleine (Bantam Press) was comfortably the bestselling book at UK booksellers for the second week running, selling 63,909 copies in its first full week on sale. It brings total sales of the hardback edition of... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 16/05/2011 - 09:10 Bidders for Waterstone's have a reported two weeks to express a formal interest in the chain, as parent HMV Group said it was in "advanced discussions" over a sale. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 10/05/2011 - 15:50 Book sales bounced back after a dire seven days in the week of the Royal Wedding in which physical book sales plummeted to an eight-year low. According to Nielsen BookScan data, spending in the seven days to 7th May was up... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times
[ The New York Times | 2011-05-09 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 04/05/2011 - 16:00 Booksellers suffered their poorest sales in almost eight years last week with spending on physical books slumping by 12% week-on-week. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Barnes & Nobles advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at The New York Times
[ The New York Times | 2011-04-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 20/04/2011 - 07:27 A first planning meeting is to be held to establish a National Libraries Day, after widespread support for the idea from organisations including the Booksellers Association, the National Union of Teachers, Booktrust, The... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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News Corp.'s Daily tablet newspaper had a high-profile launch in February, but didn't start charging customers until two weeks ago. So how's it selling? "We're happy with where we are," publisher Greg Clayman told the Ad Age Digital conference today. What about that study showing a marked... Continue reading at AllThingsD
[ AllThingsD | 2011-04-07 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 05/04/2011 - 15:57 Substantial pre-orders and a plethora of half-price offers have lead Jean M Auel's sixth and final Earth's Children installment, The Land of Painted Caves (Hodder), to be the bestselling book in the UK last week, scoring 39,513... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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