Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 14/11/2011 - 15:50 Amazon.co.uk has launched a Kindle Daily Deal promotion, selling one chosen title a day at a heavily discounted price. It began its promotion today (14th November) with Where the Shadows Lie by Michael Ridpath (Corvus)... Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 09/11/2011 - 09:53 The latest edition of fact compendium Guinness World Records was the bestselling book in another slow week for the book trade. Sales of Guinness World Records 2012 rose 26% week-on-week, to 27,360 copies sold, but overall book... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 04/11/2011 - 14:36 The High Court ruling on the challenge to library closures in Gloucestershire and Somerset will be given next Wednesday 9th November. The judgment, to be handed down by Judge McKenna at the Royal Courts of Justice in London,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 10:30 Hot Key Books has bought a trilogy by a debut novelist for a "strong advance", with the three books focusing on a young boy whose life changes when his virtual-reality prowess is discovered. Managing director Sarah... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 27/10/2011 - 07:30 Ebury Press has signed Anne Berrys third novel The Adoption, a multi-generational story about adoption and identity, with the author moving from HarperCollins imprint Blue Door. Ebury editorial director for fiction Gillian... Continue reading at The Bookseller
[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 17/10/2011 - 09:18 Hot Key Books has hired HarperCollins' head of children's sales as its new sales and marketing director. Kate Manning will join the publisher on 2nd January 2012 and will be responsible for a fiction list comprising between 30... Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 15:12 Hot Key Books, Sarah Odedina's new children's publishing company, has hired two publishers from Hodder to its editorial team. Emily Thomas and Sara O'Connor, previously Hodder YA fiction publisher and senior editorial... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 16/09/2011 - 08:20 Bonnier's new publishing initiative, headed by former Bloomsbury Group editor-in-chief Sarah Odedina, will be called Hot Key Books, and aims to have its first books published in time for the Christmas market. Odedina, who is... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 02/09/2011 - 07:53 Four independent bookshops with a combined total of 175 years on the high street have announced their closure within a week, blaming their downfall on high rates, competition from internet retailers and supermarkets, ebooks... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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The Newsweek Daily Beast Co. has named Gary Starr as its new CFO. Starr will replace Jennie Tse Wang, who is departing from the company, according to Adweek. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-01 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 25/08/2011 - 07:40 Pritchard's Bookshop has become the fourth independent this week to announce its closure, shutting its doors for the last time next month after 50 years of trading. The bookshop, in Formby, near Liverpool, is the second... Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 23/08/2011 - 09:15 The Travel Bookshop in west London, which was made famous by the Hugh Grant film "Notting Hill", is closing down in two weeks' time. The London shop on Blenheim Crescent was founded 32 years ago and is owned by European... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times
[ The New York Times | 2011-08-23 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 16/08/2011 - 16:03 Spending on printed books slumped £1.1m last week, as the UK riots caused retailers to shut stores early and the public to avoid the high street. Although bookshops remained largely unscathed during the rioting, spending... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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The tablet has been the latest go-to source for trying to reach personalized content nirvana. And of course it's the magazine format that seems to make the most sense from both a metaphorical and presentation perspective. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-04 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 01/08/2011 - 08:53 The defence of the public library service has entered a new phase with the judicial review hearing in the High Court into Brent councils contentious proposal to close six of its 12 libraries. The case was the first to be... Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
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Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
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Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD
[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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