Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations.  With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two.  We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

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The Week in Libraries: March 8, 2024

Among the week's headlines: librarians head to Washington D.C. to push for library funding; a Llano County librarian is suing for wrongful termination after being fired for refusing to ban books; and EveryLibrary issues a paper exploring the political threats facing academic libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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This Week’s Bestsellers: March 11, 2024

Tommy Orange follows his 2018 debut, ‘There There,’ with ‘Wandering Stars,’ #8 on our hardcover fiction list. Plus Peter Schweizer, Dr. Phil, and C.J. Box are among the week’s big debuts, and longtime Silicon Valley journalist Kara Swisher comes out swinging with ‘Burn Book.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Book Deals: Week of March 11, 2024

Pantheon takes journalist Paolo Ramos’s book on the rise of the Latino far right; Pegasus takes YA author Kristina Pérez’s adult debut, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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The week's bestselling books, March 10

The Southern California Independent Bookstore Bestsellers list for Sunday, March 10, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-03-06 14:00:50 UTC ]
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This Week’s Bestsellers: March 4, 2024

Hafsah Faizal whirls onto our children’s fiction list at #8 with the YA vampire fantasy ‘A Tempest of Tea.’ Plus Jennifer L. Armentrout takes readers deeper into the world of her Blood and Ash series, and ‘The Woman in the Window’ author A.J. Finn’s story continues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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The Week in Libraries: March 1, 2024

Among the week's headlines: Georgia moves a step closer to banning the ALA; a library e-book bill is back in Connecticut; and librarian TikTok star Mychal Threets, who went viral for sharing 'library joy,' has left his job. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Book Deals: Week of March 4, 2024

Bestselling author Jennifer Weiner signs a five book deal with William Morrow, Amistad takes a book about a true American power couple, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Lit Hub Daily: February 29, 2024

“At a time when books are being banned in schools and public libraries in unprecedented numbers, it’s alarming how writers have been reproached simply for signing letters that call for peace.” Maris Kreizman on the Jewish Book Council’s new initiative. | Lit Hub Politics The best book covers in... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-29 11:30:17 UTC ]
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The week's bestselling books, March 3

The Southern California Independent Bookstore Bestsellers list for Sunday, March 3, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-28 14:00:07 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


Lit Hub Daily: February 28, 2024

 “These girls thought themselves saints of something, and I nodded and kneeled.” Emmeline Cline on eating disorder memoirs and the contagion of identification. | Lit Hub Memoir Steven W. Thrasher on the murder of journalists in Gaza and the loss of critical American voices in journalism: “What... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-28 11:30:35 UTC ]
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Lit Hub Daily: February 27, 2024

“I was still reporting to my father, the things I had read and all that I had remembered.” Amitava Kumar on family, loss, and resonating with the words of other writers. | Lit Hub Memoir “Even in the worst of times, humans have a way of coming together to lighten the load and provide hope […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-27 11:30:51 UTC ]
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This Week’s Bestsellers: February 26, 2024

Investing books by Tony Robbins and Charlie T. Munger stake their claims on our list. Plus T. Kingfisher invites readers to the table, and Susan Elizabeth Phillips scores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Lit Hub Daily: February 22, 2024

What’s Aisha Sabatini Sloan reading? Diana Arterian on the author’s nightstand. | Lit Hub Criticism “The intimacy I feel with what my home once was cannot be reconciled with what downtown has become.” Emma Dries reflects on her childhood home and how 9/11 changed downtown Manhattan forever. |... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-22 11:30:18 UTC ]
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Erica Berry on the Polyamorous Intimacy of Reader, Author, and Audiobook Narrator

I always imagined, that, given the choice, I would read my own audiobook. I had heard memoirs often sounded best in the author’s throat—something about the familiar tang of the hardship unspooled. But had I written a memoir? A bookseller acquaintance asked me that a year before the publication... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-22 09:54:39 UTC ]
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The week's bestselling books, Feb. 25

The Southern California Independent Bookstore Bestsellers list for Sunday, Feb. 25, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-21 14:00:24 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


Lit Hub Daily: February 19, 2024

Kate Sidley on writing in the aftermath of a home robbery: “When bad things happen, they happen off-page, out of sight, and with a certain delicacy.” | Lit Hub Memoir Lockdown may be over, but what did it to to our collective sense of balance? How the pandemic ruined our understanding of “free”... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-19 11:30:44 UTC ]
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The Week in Libraries: February 16, 2024

Maryland lawmakers seek to protect libraries, Florida governor Ron DeSantis appears to acknowledge that book banning efforts have gone too far, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-16 05:00:00 UTC ]
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Book Deals: Week of February 12, 2024

Viking signs The Midnight Library author Matt Haig's latest novel; Scribner signs two by National Book Award finalist Sarah Smarsh, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-16 05:00:00 UTC ]
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ABC warns staff of agenda-driven criticism after News Corp pounces on Aboriginal land comment | The Weekly Beast

Newsroom director decries The Australian’s ‘constant’ swipes at individual ABC employees. Plus: a mushroom misstepFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastWhen the ABC Indigenous affairs editor, Bridget... Continue reading at The Guardian

[ The Guardian | 2024-02-16 02:50:06 UTC ]
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