Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own hands. Vodafone will no longer rely on website “blacklists” drawn up by the social media titans and its own advertising agency. Instead, to prevent its ads appearing next to hate speech or fake news, Vodafone will issue a “whitelist” of sites on which it is happy for its commercial messages to appear.The new approach is sensible. Indeed, it’s a wonder that major advertisers have been so slow to protect themselves from Facebook and Google’s failures. Vodafone spends £400m a year on online advertising. Even if 99% of that money ends up being directed to reputable sites, the other 1% can do serious damage to a brand while also generating revenue for some hideous websites. Related: Vodafone to stop its ads appearing on fake news and hate speech sites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-06-07 00:00:00 UTC ]
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Now that many kids are about to go back to school, Google thinks it can offer a helping hand — including after class. It's introducing Assistant and search features to help parents coordinate in morning and kids to learn more (or at least, stay entertained). To start, Family Bell is coming to... Continue reading at Engadget
[ Engadget | 2021-08-11 16:00:47 UTC ]
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A group of creators will publish new comic book stories, essays and how-to guides on the platform as a way to connect directly with fans. Continue reading at The New York Times
[ The New York Times | 2021-08-09 18:28:08 UTC ]
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The American Booksellers Association has released, in a letter to members from CEO Allison Hill, the findings of an internal review after two July incidents led to backlash from members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Publishers discuss producing books that celebrate the breadth and diversity of Asian American and Pacific Islander experiences Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post
[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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Unit sales of print books rose 4.8% last week over the week ended June 12, 2020, as adult fiction sales rose 23%. 'The President's Daughter' by James Patterson and Bill Clinton was the week's top seller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
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I have known plenty of failure in my writing life. Inspired partly by Henry David Thoreau, I set out to be a writer after college. Which effectively meant that I worked part-time as a carpenter and bookseller for the next dozen years without publishing a word. My current day job is as a teacher... Continue reading at Literrary Hub
[ Literrary Hub | 2021-06-04 08:49:40 UTC ]
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WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World
[ BBC World | 2021-05-26 10:59:05 UTC ]
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Review of “Notes on Grief” a reflection by Chimamanda Ngozi Adichie on the death of her father Continue reading at The Washington Post
[ The Washington Post | 2021-05-06 15:00:19 UTC ]
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After a lifetime in Christian books — selling, distributing, and publishing — Jeff Crosby will take the reins at the Evangelical Christian Publishing Association on August 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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Translations now free in this year's offer include today's release of Keiichiro Hirano's bestseller in Tokyo, 'At the End of the Matinee.' The post Keiichiro Hirano Leads Amazon Crossing’s World Book Day Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-15 23:53:49 UTC ]
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In a brief order, judge Gregory Woods said the move, which is common in consumer class action cases, will bring "efficiency and economy" to what is "likely to be expensive and complicated litigation." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
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An early 2021 Easter, combined with declining sales last spring as the pandemic heated up, resulted in a huge gain in unit sales of print books for the week ended March 28, 2021, over the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-05 04:00:00 UTC ]
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This year marks the 25th anniversary of Cool Springs Press, which has grown from its beginning as a regional press to an internationally recognized publisher of lifestyle bestsellers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times
[ The New York Times | 2021-03-16 18:21:40 UTC ]
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The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News
[ BBC News | 2021-03-16 09:56:32 UTC ]
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News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian
[ The Guardian | 2021-03-15 23:55:55 UTC ]
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