Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-15 00:00:00 UTC ]
News tagged with:
#halo effect
#subject matter
#online spending
Written By: Lisa Campbell Publication Date: Thu, 21/04/2011 - 15:43 W H Smith plans to open 50 stores in specially identified UK catchment areas over the next six years, with a "pragmatic" international expansion programme also planned. The high street retailer has bought 22 former British... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#company plans
#company revealed
Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#continued support
Justine Southall, previously the publisher of NatMag's Cosmopolitan magazine, has been made publisher of IPC's women's glossy, Marie Claire. Continue reading at Media Week
[ Media Week | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marie claire
#cosmopolitan magazine
Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer products
The 99-cents a week-service looks like the kind of thing that could drive the New York Times and the Associated Press batty. Instead, they've signed on for a piece of the action. Continue reading at AllThingsD
[ AllThingsD | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#ve signed
Written By: Philip Stone Publication Date: Tue, 19/04/2011 - 15:35 Physical book sales in the seven days to 16th April soared 6.4% (£1.6m) week-on-week and were up 4.3% (£1.1m) on the same week last year, according to Nielsen BookScan data. Helped by schools breaking for the Easter holidays,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#previous week
#book sales
#fiction sales
#4% year-on-year
In the first step of a two-phase launch, the long-awaited Los Angeles Review of Books has debuted its preview site at lareviewofbooks.org with essays and reviews by Ben Ehrenreich, Geoff Nicholson, Jane Smiley, Jefferson Hunter, and Richard Prince. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jane smiley
Written By: Hannah Davies Publication Date: Mon, 18/04/2011 - 09:07 The Buyers Guide website is now accepting submissions for the Autumn 2011 Adult and Childrens Buyers Guides. Eligible titles are those published between July and December 2011. The website will close to submissions on... Continue reading at The Bookseller
[ The Bookseller | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#accepting submissions
#late submissions
#eligible titles
#friday 6th
Theres no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to... Continue reading at AdWeek
[ AdWeek | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web publishers
#direct traffic
The Advocate, a Baton Rouge, Louisiana newspaper owned by the Manship family is managing its content publishing infrastructure with DTI ContentPublisher and DTI Cloud. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#baton rouge
Written By: Bookseller Staff Publication Date: Fri, 15/04/2011 - 09:05 read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this |
The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |
Longtime Time Inc. executive John Squires, last seen running the magazine industry's version of Hulu, has a new gig: He's at Akademos, a Connecticut-based company that runs digital bookstores for small and mid-sized colleges. Continue reading at AllThingsD
[ AllThingsD | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine industry
Written By: Caroline Horn Publication Date: Wed, 13/04/2011 - 12:00 Random House Children's Books has acquired a "YA novel in the spirit of The Time Traveller's Wife" by Tamara Ireland Stone. Editorial director Kelly Hurst and commissioning editor Lauren Buckland bought UK and Commonwealth... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time traveller
#caspian dennis
#abner stein
Written By: Felicity Wood Publication Date: Wed, 13/04/2011 - 14:00 Sonny Mehta, editor-in-chief of Alfred A Knopf, has said publishing's editorial, marketing and publicity standards would guarantee the sector's relevance, as he was awarded the eighth LBF Lifetime Achievement Award in... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
More news stories like this |
A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynts Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full advantage
#company released
#early february
#free suite
Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 11:06 Library campaigner Tim Coates called on publishers to get involved in the fight to save public libraries, warning that the 500 currently threatened with closure will be followed by many more without action to protect the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public libraries
#london borough
Written By: Philip Jones and Graeme Neill Publication Date: Tue, 12/04/2011 - 09:15 Publishers are having to spend more money to keep up with the pace of piracy, the chief executive of the PA has said, as robust debates over piracy affecting royalty rates dominated the first day of London Book... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fighting piracy
#philip jones
#richard mollet
#david shelley
#digital conference
Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:28 Controlling world English-language rights is key to taking advantage of the global book economy for UK publishers, delegates have been told. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#taking advantage
Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD
[ AllThingsD | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle e-reader
#barnes noble
#wi-fi version
#procter gamble