Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World
[ PC World | 2012-03-30 00:00:00 UTC ]
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John Locke found fame as the first self-published author to sell one million Kindle ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week
[ Media Week | 2012-03-29 00:00:00 UTC ]
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#digital business
Hachette Group company Octopus Publishing has acquired children's non-fiction publisher... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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Publishers have called on retailers to come up with creative new paperback promotions in stores... Continue reading at The Bookseller
[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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Bringing to the marketplace has always been a struggle for emerging writers, but the evolution of digital publishing formats is seeing a new wave of authors skipping the print medium entirely. Continue reading at Stuff
[ Stuff | 2012-03-25 00:00:00 UTC ]
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Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Best known for The Song of Bernadette (1941), which was turned into an Oscar-winning movie, Jewish writer Franz Werfel (1890–1945) was also the author of one of the most popular Book-of-the-Month Club titles ever, The Forty Days of Musa Dagh. First released in 1933, the work is a historical... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-23 00:00:00 UTC ]
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Bonnier-owned Autumn Publishing Group is to launch Smellessence, a division which will use new... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Evanston, IL—Agate Publishing Inc., the Evanston, Illinois-based independent press, has entered into a partnership with the Chicago Tribune to produce ebooks created from Chicago Tribune-owned content. The ebooks will appear as pa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-21 00:00:00 UTC ]
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NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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Allen Lane will be publishing another title by Neil MacGregor, author of A History of the World... Continue reading at The Bookseller
[ The Bookseller | 2012-03-20 00:00:00 UTC ]
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The new high-res iPad would, like so many things from Apple, seem a mixed bag for publishers. Its richer visuals raise concerns that consumers already frustrated by long download times for digital editions of magazines will have to suffer still more waiting. But some good news: Apple is... Continue reading at AdWeek
[ AdWeek | 2012-03-20 00:00:00 UTC ]
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Twenty years after it was founded by former Pantheon publisher Andre Schiffrin as a nonprofit publisher with a mission statement to publish “in the public interest,” the New Press is on something of a roll. The house has a new bestseller—Michelle Alexander’s The New Jim Crow—spacious offices in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-16 00:00:00 UTC ]
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Publishers need to emerge from the shadow of Nielsen BookScan and use their own judgement while... Continue reading at The Bookseller
[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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Martina Challis has been appointed the publisher at Weldon Owen, the Bonnier Publishing-owned... Continue reading at The Bookseller
[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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One way to deal with change is to get comfortable with the uncomfortable. Laura Hollingsworth knows. As president and publisher of the Des Moines Register and a group president for Gannett Co. Inc.'s U.S. Community Publishing Division, Hollingsw ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-14 00:00:00 UTC ]
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The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World
[ PC World | 2012-03-12 00:00:00 UTC ]
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European Union antitrust chief Joaquin Almunia says that the Competition Commission is open to a settlement with publishers in the increasingly high-profile ebook price fixing case, but only if the companies address key regulatory issues. Almunia says regulators are coordinating with the Justice... Continue reading at Betanews
[ Betanews | 2012-03-12 00:00:00 UTC ]
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