Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-15 00:00:00 UTC ]
News tagged with: #halo effect #subject matter #online spending

Other Publishing stories related to: 'Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability'

Publishers: O-level plans 'unclear'

Education publishers have given mixed reactions to news leaked last week (20th June) that... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education publishers #mixed reactions #news leaked

Google Opens Android Mag Newsstand, Brands Rush In

Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play

News Corp. board backs splitting company's entertainment and publishing businesses

News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com

[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing businesses

App Retention Increases, One-Time Usage Drops

As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
More news stories like this |

Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine websites #ad tech

Time Broadcasts Its First Google+ Hangout On Air

Last week, Time magazine hosted its first Google+ "Hangout On Air,"a video chat that is streamed live to the public and shared via Google+, YouTube and Time.com. Hangouts On Air are an offshoot of Google+'s standard Hangouts Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video chat

EU publishing chiefs to discuss ebook tax

The chiefs of Europe's publishing houses will meet today (26th June) in Brussels at a round-... Continue reading at The Bookseller

[ The Bookseller | 2012-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses

Carlton snaps up Fiell publishing

Carlton Publishing Group arts imprint Goodman, which launched in 2009 and is headed by chairman... Continue reading at The Bookseller

[ The Bookseller | 2012-06-25 00:00:00 UTC ]
More news stories like this |

The New York Times Gets All The News That's Fit to Print – All of It – Into Flipboard

It's the first time you can read all of the Times on a site or app not owned by the Times. And it's the first time Flipboard has gotten a big publisher to hand over all its content. Continue reading at AllThingsD

[ AllThingsD | 2012-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publisher

Publishers urged to share backroom secrets

Publishers should engage more with consumers by exposing the publishing process, delegates at the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers urged #publishing process

More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free apps #tablet user #tablet users #study commissioned

Media Decoder Blog: Pearl Buck Novels to Be Published as E-Books

Thirteen novels, including "The Good Earth,'' which won the Pulitzer Prize in 1932, will be published in ebook format by Open Road Integrated Media. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize #ebook format

IDG Enterprise Marries First, Third-Party Data With Launch of Premium Data Services

IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party data #ad clients #target audiences

More publishers mount erotica bandwagon

Erotica is continuing to steam-up acquisition meetings, with 19th July a potential sweet spot as... Continue reading at The Bookseller

[ The Bookseller | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #19th july

Publisher Twitter Followings Explode

After posting significant gains in 2011, the 16 publishers highlighted in PW’s annual Twitter snapshot all continued growing in 2012, showing that the book activity on the social media platform is still increasing substantially. All told, the total number of Twitter followers across all 16... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter followers #total number

Time Inc. relents, moves iOS magazines to Newsstand

Time Inc. appears to have relented in its refusal to sell subscriptions via its iOS apps, from which Apple takes a 30 percent commission. The Sports Illustrated publisher had resisted the move, forcing people to subscribe to the print edition in order to receive it digitally, but an update has... Continue reading at Engadget

[ Engadget | 2012-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios apps #sell subscriptions #apple takes