Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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What are the personal, ethical, and moral considerations that go into books published posthumously? Continue reading at Book Riot
[ Book Riot | 2024-06-28 11:30:00 UTC ]
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A self-imposed deadline of June 28 by Booktopia to revive trading of its stock has come and gone, with the struggling Australian online retailer asking for another delay until July 19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-28 04:00:00 UTC ]
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We love the Kindle Scribe, but it’s even better when you upgrade it with premium accessories—and for a limited time, you can score the Kindle Scribe Essentials bundle for less than you’d pay for the Scribe alone. It’s an absolute knock-your-pants-off bargain. This sweet bundle is now... Continue reading at PC World
[ PC World | 2024-06-27 15:32:46 UTC ]
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Time has joined a growing number of publications to sign a licensing deal with OpenAI. The ChatGPT creator will legally be able to train its large language models on 101 years worth of the storied publication's journalism, as Axios first reported. OpenAI will also have access to real-time... Continue reading at Engadget
[ Engadget | 2024-06-27 14:40:58 UTC ]
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#magazine publisher
Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
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The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget
[ Engadget | 2024-06-25 21:47:30 UTC ]
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Shani Gonzales of Warner Chappell says that although people are ‘having fun’ with creating AI songs, ‘what happens when someone tries to sell it?’Arriving in London in the teeth of the pandemic to take a top music industry job, Shani Gonzales had few opportunities to immerse herself in British... Continue reading at The Guardian
[ The Guardian | 2024-06-25 13:00:26 UTC ]
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No Village Voice, no Village home.Peter Barbey, a billionaire apparel mogul who led a failed effort to revive the storied Village Voice newspaper in the mid-2010s, is looking to say goodbye to the neighborhood in the publication’s name.Barbey has listed his 4,000-square-foot duplex condo at 140... Continue reading at Crains New York
[ Crains New York | 2024-06-24 17:26:41 UTC ]
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Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek
[ AdWeek | 2024-06-21 17:04:46 UTC ]
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Frustrated by the difficulties of finding and keeping traditional distributors, members of the IBPA came together last week for a webinar led by Microcosm Publishing CEO Joe Biel to discuss the merits of forming their own distribution cooperatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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Real numbers on diversity in publishing, AI garbage comes to your Kindle screen, New Adult returns: all in today's book news. Continue reading at Book Riot
[ Book Riot | 2024-06-19 18:45:34 UTC ]
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In May 2024, Circana BookScan reports, the US print book market was 5 percent higher than it was in May 2023. The post Circana: US Print Book Sales Up 3 Million Units in May 2024 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-18 20:54:13 UTC ]
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Boston Properties has signed a new tenant to 360 Park Ave. South, a handsome but mostly vacant building whose co-owner sold its stake back to the developer earlier this year for $1.Ziff Davis agreed to relocate to corporate headquarters from 114 Fifth Ave. to the 20-story building at East 26th... Continue reading at Crains New York
[ Crains New York | 2024-06-18 16:59:09 UTC ]
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McCormack, the longtime, famously outspoken executive who turned St. Martin’s Press from “an insignificant trade house on the brink of bankruptcy to a quarter-billion-dollar powerhouse,” died on June 15. He was 92. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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April was far from the cruelest month for book sales, with the 1,277 publishers that report results to AAP’s StatShot program showing a 18.3% increase over April 2023 following a flat first quarter. Every major category posted an increase over a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
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I’d bought my copy of James Joyce’s Ulysses at a Barnes and Noble in Manhattan in 1999, the summer before I left for college, along with a stack of other novels that I was convinced my much-smarter classmates would have already read. How I even decided which novels those were, I am still not... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-14 08:56:12 UTC ]
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Dan Conway at the UK's Publishers Association applauds Labour's goal 'to uphold human creativity and the UK’s copyright regime.' The post UK Publishers Association’s Conway: Upbeat on Labour’s Manifesto appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-13 20:33:18 UTC ]
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