Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Winners at the 2024 L.A. Times Book Prizes included Ed Park for fiction, Ivy Pochoda for mystery/thriller and the pro-Palestinian commencement speaker whose name has become a rallying cry for free speech. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-20 05:08:39 UTC ]
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After a record-breaking 2023, the publisher of Rebecca Yarros’s blockbuster 'Empyrean' series looks to keep rolling in 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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A trio of new contemporary romance offerings from Black authors beckon readers to settings as far-flung as small-town West Virginia and Panama City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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This spring has come with its fair share of excellent debut novels. Here are three more, for your reading pleasure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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A life in independent publishing requires moxie, malleability, and, of course, money. Just ask these presses, all of which were founded within the past decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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The heads of the Independent Book Publishers Association, Independent Publishers Caucus, and PubWest share their insights on the challenges and opportunities in independent publishing today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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After a record-breaking 2023, the publisher of Rebecca Yarros’s blockbusters, 'Fourth Wing' and 'Iron Flame,' looks to keep flying high in 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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The winners of the 36th annual Triangle Awards, which honor the year’s best LGBTQ fiction, nonfiction, poetry, and trans literature published in 2023, were honored at a celebration held at the New School in New York City on April 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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Launched earlier this year, PW Content Studio is devoted to creating new experiences and offerings for the professional publishing community, including custom content and events. Murray has been with 'Publishers Weekly' for 25 years, most recently serving as v-p of sales and associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot
[ Book Riot | 2024-04-16 12:05:00 UTC ]
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Five more publishers, including the remaining Big Five publishers, have now joined as plaintiffs to help defend against the state’s bid to lift the block on appeal on Iowa's book banning law, SF 496. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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The New York City–based subsidiary of Italian publisher the Mondadori Group has agreed to acquire the White River Junction, Vt.–based independent book publisher of titles on politics and sustainability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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Shirley Yvonne Carby, Mitia Osman Tisma, and Anne Friebel win the inaugural PublisHer Excellence Awards at Bologna Children's Book Fair. The post At Bologna: PublisHer Names Its Inaugural Excellence Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-12 23:53:20 UTC ]
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New graphic novels for middle schoolers explore the poignant joys of summer camp for queer and nonbinary kids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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The Russian opposition politician, who died in prison in February, completed an autobiography which will come out later this yearA memoir by the late Russian politician Alexei Navalny is due to be published this autumn, publisher Penguin Random House (PRH) has announced.The Russian opposition... Continue reading at The Guardian
[ The Guardian | 2024-04-11 16:01:56 UTC ]
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180 titles have been submitted for this year's German Book Prize, established to 'draw attention beyond national borders' to German fiction. The post German Book Prize: 180 Novels Submitted by 106 Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-10 17:03:14 UTC ]
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