Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Dan Conway at the UK's Publishers Association applauds Labour's goal 'to uphold human creativity and the UK’s copyright regime.' The post UK Publishers Association’s Conway: Upbeat on Labour’s Manifesto appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-13 20:33:18 UTC ]
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Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
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The UK's Publishers Association sees positive signals for publishing in political parties' platforms on AI and more for upcoming elections. The post The UK’s Dan Conway: Election Platforms and Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-11 21:47:11 UTC ]
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If you search for translated books all of them won’t come up in a library catalogue search. Continue reading at The Conversation
[ The Conversation | 2024-06-11 17:09:25 UTC ]
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Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday
[ Digiday | 2024-06-11 13:58:51 UTC ]
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The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday
[ Digiday | 2024-06-10 04:01:00 UTC ]
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With Helsinki Literary Agency selling up to 150 books yearly, its former CEO, Urpu Strellman, heads for her publishing roots at Art House. The post Rights Edition Interview: Agent Urpu Strellman, Back to Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-07 17:49:17 UTC ]
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The work of late queer author Fritz Peters has fallen off the radar and out of print—leaving room for a small Los Angeles production company to pick up rights to the books, reissue five of them, and fast track the process of adapting them into films. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
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More than 380 authors, publishing houses, and advocacy groups have signed an open letter protesting "vague and overbroad" new South Carolina education standards, slated to take effect on June 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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In honor of Baldwin's 100th birthday, Beacon Press, Duke University Press, Vintage Books, and more are finding ways to commemorate the writer's centenary, including unique reissues and deluxe editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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Sales of religion books increased 5.2% in the first quarter of 2024, picking up where things left off last year, when religion book sales led all publishing sectors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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In columns and notably “The New York Times Book of Wine,” he introduced Americans to European and premium domestic varieties in the 1970s and ’80s. Continue reading at The New York Times
[ The New York Times | 2024-06-03 18:35:34 UTC ]
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Two interlocking thrillers, demonic possession in the suburbs, a Cambodian memoir told through food, and more of today's best book deals. Continue reading at Book Riot
[ Book Riot | 2024-06-03 15:00:00 UTC ]
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Metropolitan signs two books from Palestinian rapper Tamer Nafer, Malcolm Gladwell will update 'The Tipping Point' for Little, Brown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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