Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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With Helsinki Literary Agency selling up to 150 books yearly, its former CEO, Urpu Strellman, heads for her publishing roots at Art House. The post Rights Edition Interview: Agent Urpu Strellman, Back to Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-07 17:49:17 UTC ]
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The work of late queer author Fritz Peters has fallen off the radar and out of print—leaving room for a small Los Angeles production company to pick up rights to the books, reissue five of them, and fast track the process of adapting them into films. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
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In honor of Baldwin's 100th birthday, Beacon Press, Duke University Press, Vintage Books, and more are finding ways to commemorate the writer's centenary, including unique reissues and deluxe editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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More than 380 authors, publishing houses, and advocacy groups have signed an open letter protesting "vague and overbroad" new South Carolina education standards, slated to take effect on June 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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Sales of religion books increased 5.2% in the first quarter of 2024, picking up where things left off last year, when religion book sales led all publishing sectors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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In columns and notably “The New York Times Book of Wine,” he introduced Americans to European and premium domestic varieties in the 1970s and ’80s. Continue reading at The New York Times
[ The New York Times | 2024-06-03 18:35:34 UTC ]
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Two interlocking thrillers, demonic possession in the suburbs, a Cambodian memoir told through food, and more of today's best book deals. Continue reading at Book Riot
[ Book Riot | 2024-06-03 15:00:00 UTC ]
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Metropolitan signs two books from Palestinian rapper Tamer Nafer, Malcolm Gladwell will update 'The Tipping Point' for Little, Brown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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Disney's logo and branding are a tale as old as time--but even classic stories need a new chapter every now and again. In March, Disney+ unveiled its full Hulu integration for bundle subscribers, combining the Disney+ and Hulu libraries in one application. This came with... Continue reading at AdWeek
[ AdWeek | 2024-05-28 10:00:00 UTC ]
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The Publishers Association in London is in advanced stages of development with its 'Publishing Declares' sustainability pledge program. The post UK: Jude Gates Leads the Publishers Association’s Sustainability Task Force appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-24 22:09:15 UTC ]
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The journey is just beginning, but we can already see that publishing workflows are especially ripe for AI integration that enables the automation of rote tasks—and AI-driven support for more humans making more complex decisions and judgments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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A24, the New York–based film and TV company, and Mack, the London-based publisher of art and photography books and critical studies, have partnered to distribute A24’s books worldwide, and to publish new books in the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-21 04:00:00 UTC ]
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Two top editors at Penguin Random House are leaving as the country’s leading trading publisher continues to transform during a period of uncertain revenues and generational change Continue reading at ABC News
[ ABC News | 2024-05-21 00:54:12 UTC ]
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The departures of Reagan Arthur, who led Alfred A. Knopf, and Lisa Lucas, who held the top job at Pantheon and Schocken, came as a surprise to many in the company. Continue reading at The New York Times
[ The New York Times | 2024-05-20 22:16:53 UTC ]
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For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
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A local electrical engineer with a passion for literature is on a mission to share the stories of local authors who have struggled to break into the mainstream publishing industry. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-20 10:00:37 UTC ]
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