Adobe Splits Its Global Creative Between Dentsu and Stagwell

Adobe has named Stagwell as its global lead for creative campaigns and social content for its Digital Media (DMe) business, while the software giant picked Dentsu Creative as its lead global scaled creative and content agency for DMe. Adobe's Digital Media business provides tools and solutions that enable individuals and businesses to create, publish, promote,... Continue reading at 'AdWeek'

[ AdWeek | 2024-10-01 12:00:00 UTC ]
News tagged with: #adobe splits #named stagwell #global creative #global lead #creative campaigns #social content #content agency #enable individuals #digital media

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AOL Hires B-to-B Vet as Global CMO

AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social... Continue reading at AdWeek

[ AdWeek | 2012-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global cmo #perfect fit #ned brody #broad range #individual brands


AAM Completes Initial Certification of Adobe Digital Publishing Suite

NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the Audit Bureau of Circulations, has completed an initial audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM publisher members use ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audited media #audit bureau


Ziff Davis Sold to J2 Global

Ziff Davis valuation is way up in the clouds. The tech-centric publisher has been sold to j2 Global, Inc., a business cloud services company, for $167 million, the companies announced today. The cash purchase is expected to yield j2 $60 million in 2013 revenues, said officials. Formerly a... Continue reading at AdWeek

[ AdWeek | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #undisclosed amount #ad world #organic growth


Wall Street Journal Launches Global Video Platform

As more readers turn to social media and mobile for their news, video is emerging as the latest tool for print journalists. The Wall Street Journal recently launched WSJ WorldStream (wsj.com/worldstream), a global publishing platform for short-form v ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers turn


A Small World: The Global E-Book Market Expands

The rise of easy-to-use ebook publishing platforms that distribute globally, the inherent speed of digital publishing, and the low cost and ever-rising demand for ebooks in both the developing world, as well as from developed but remote economies like Australia, offer the potential of vibrant... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #low cost #developing world #revenue streams


Pan Mac joins creative writing surge

Pan Macmillan is the latest publisher to start offering creative writing tutoring. It will begin... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #latest publisher


PA responds to creative economy inquiry

The Publishers Association has responded to the House of Commons Culture Media and Sport Select... Continue reading at The Bookseller

[ The Bookseller | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association


Harper and PT launch global system

HarperCollins will introduce a “globally integrated system” for its editorial,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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'Truly global' book data on its way

A new global book classification system that aims to reduce cross-border confusion about subject... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Crombie: Creative Scotland 'not perfect'

Sir Sandy Crombie, chairman of the board of Creative Scotland, has acknowledged that his... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative scotland


Rankin, Kennedy in Creative Scotland attack

Ian Rankin, A L Kennedy, Andrew O'Hagan, Alasdair Gray, Liz Lochhead, Don Paterson and Robin... Continue reading at The Bookseller

[ The Bookseller | 2012-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ian rankin #alasdair gray #liz lochhead


Adobe Digital Editions 2.0 is now available

Adobe has released Adobe Digital Editions 2.0, its freeware application for managing ebooks on a PC or Mac. Digital Editions is required for transferring protected eBook files to compatible mobile eBook Readers using Adobe’s EPUB and PDF standards. Version 2.0 includes accessibility support for... Continue reading at Betanews

[ Betanews | 2012-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #mobile readers


Walker buys global rights in Leslye Walton

Walker Books Group has acquired global rights in YA title The Strange and Beautiful Sorrows of... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya title


Parragon Hones Its Global Publishing Strategy

A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #parragon publishing #late 1980s #supermarket chains #fell swoop


Hunger Games finale split in two

The final book in The Hunger Games trilogy is coming to the big-screen in two parts starting in 2014. Lionsgate Films announced today that The Hunger Games: Mockingjay, Part 1 will be released November 21, 2014, and The Hunger Games: Mockingjay, Part 2 will follow on November 20, 2015. The... Continue reading at Stuff

[ Stuff | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film based #final book #hunger games #harry potter #catching fire #suzanne collins


'Include readers in creative process', FutureBook hears

Publishers should let the reader into the creative process and look to incubate start-ups in... Continue reading at The Bookseller

[ The Bookseller | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative process #futurebook hears


Global role for McAleer at Walker Books Group

Helen McAleer has been appointed to the newly created position of chief global development... Continue reading at The Bookseller

[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helen mcaleer #global role


The Murdoch Factor in News Corp.’s Split Personality

Rupert Murdoch’s move to split News Corp. into entertainment and publishing businesses may unlock the value he seeks. But the big imponderable in that shift could be Murdoch himself and his tainted legacy, say Wharton management professors Lawrence Hrebiniak and John Kimberly. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2012-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #publishing businesses


Media Decoder Blog: News Corporation Announces Split

Rupert Murdoch, the chairman and chief executive, confirmed Thursday that the company was spinning off its publishing division. He defended his newspaper assets, vowing to "unleash their real potential.'' Continue reading at The New York Times

[ The New York Times | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #publishing division #newspaper assets


News Corp. board approves split

News Corp.'s board of directors voted late Wednesday night in favor of a proposal that would separate the media conglomerate's publishing assets from the rest of its entertainment holdings, according to a person familiar with the situation. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media conglomerate #publishing assets #person familiar