Ad Break: Samsung Galaxy, IBM, Heineken, Batchelors Cup a Soup, The Body Shop, YMCA, Ariel, Project Literacy - video

There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once those five adverts are out of the way, there’s a trio of emotionally charged films to work through: idle hands being guided away from malfeasance for the YMCA; Ariel taking a fresh look at a woman’s burden in an advert made for the Indian market; and a literacy initiative for a project backed by publishing giant Pearson Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-03-03 00:00:00 UTC ]
News tagged with: #carrie fisher #joey essex #prince charles #idle hands

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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Video from Glasgow AI Disaster is the Best Wonka Movie Since Gene Wilder’s

Today's top book news includes an AI-generated Wonka Nightmare, on the Dopamine Industrial Complex, and Oprah's Next Pick Continue reading at Book Riot

[ Book Riot | 2024-02-28 17:08:24 UTC ]
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Michele Norris Explores Race and Identity In a New Book on the Race Card Project

The journalist spoke to the 951 booksellers attending Winter Institute about the Race Card Project, which she launched 14 years ago, and how it has evolved into a much-needed dialogue about both race and identity in the U.S.—and a new book, 'Our Hidden Conversations.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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Super Bowl 58 Breaks Viewership Records With Swift Rise in Ratings

Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership... Continue reading at AdWeek

[ AdWeek | 2024-02-13 02:47:06 UTC ]
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Toronto breaks 86-year temperature record as unseasonable warmth hits

Temperatures are soaring across Ontario, with Toronto breaking a daily record and other cities poised to follow suit. The temperature cracked 11 C by 10 a.m. Friday at Toronto Pearson International Airport, busting a daily record set on the same day in 1938. Continue reading at CBC

[ CBC | 2024-02-09 17:27:50 UTC ]
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Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek

[ AdWeek | 2024-02-08 21:53:41 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Vroman's and Book Soup Bookstores Are Up for Sale

Owner Joel Sheldon, whose family founded the store in 1894, is seeking a buyer for its flagship location in Pasadena, the Hastings Ranch Pasadena location established in 2002, and the West Hollywood store Book Soup, which was acquired by Vroman’s in 2009. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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Pasadena's historic Vroman's bookstore up for sale, along with Book Soup

Vroman's, a longtime Pasadena bookstore, is for sale. Its owner is also looking to sell its second Pasadena location and Book Soup in West Hollywood. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-18 18:16:13 UTC ]
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Netflix’s sci-fi adaptation 3 Body Problem finally gets a full-sized trailer

Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget

[ Engadget | 2024-01-09 20:00:27 UTC ]
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China Bestsellers: ‘Three-Body’ News and November Sales

Our exclusive November bestseller lists in China saw boosts from annual 'Double 11' sales and a new interest in traditional Chinese medicine. The post China Bestsellers: ‘Three-Body’ News and November Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-08 17:36:42 UTC ]
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A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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Samsung adds medication tracking to its Health app

Samsung has added a new medication tracking feature to its Health app and it's expected to launch in the US when the app updates later this week. Using the new feature, you can set up alerts to remind yourself when to take medications and get reminders for when to request refills from your... Continue reading at Engadget

[ Engadget | 2023-12-20 17:40:53 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
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Another Cup of Coffee: The UK’s Nero Book Awards’ Shortlists

The new Nero Book Awards is a very similar contest to the Costa Book Awards, which bowed out after 50 years in June 2022. The post Another Cup of Coffee: The UK’s Nero Book Awards’ Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 19:02:27 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry