Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping track of the fast-moving space.First off, GroupM, the world's largest ad buyer, is relaxing the "viewability" standards that dictate what kind of video ads it will accept to pay for on social feeds, as Ad Age's Megan Graham reports. WPP's GroupM no longer objects if social video ads play automatically or with the sound off.Facebook had some news too: It's going to let marketers run video ads specifically as "in stream" breaks during videos from publishers, as The Wall Street Journal reports. "Up until now, advertisers had only been able to run video ads on Facebook as stand-alone posts in users' feeds, aside from a limited test of in-stream video ads," as the Journal notes. Variety calls it "another step to grab bucks from television advertising budgets." This is happening after Facebook announced its own original video content platform, Watch. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known... Continue reading at Advertising Age
[ Advertising Age | 2017-12-29 00:00:00 UTC ]
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In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video. To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-26 00:00:00 UTC ]
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Facebook defends itselfWhen companies place job ads on Facebook and target them to younger users, is that ageist? Non-profit news organization ProPublica and The New York Times just raised concerns about the issue, adding that Amazon, Verizon, Goldman Sachs and Facebook itself use that practice;... Continue reading at Advertising Age
[ Advertising Age | 2017-12-22 00:00:00 UTC ]
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The French Competition Authority has authorised the takeover of La Martinière Groupe by Media Participations, which will create the third largest book publisher in France after Hachette Livre and Editis. Continue reading at The Bookseller
[ The Bookseller | 2017-12-20 00:00:00 UTC ]
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Arts Council England’s report into the crisis in literary fiction should serve as a "wake up call" to the industry which needs to "radically rethink" how it presents the genre, the chief executive of Curtis Brown has warned. Continue reading at The Bookseller
[ The Bookseller | 2017-12-16 00:00:00 UTC ]
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According to publishing sources, the original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away by the end of the year. The post Facebook plans to stop paying publishers to make news feed videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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Internet giants such as Facebook and Twitter have limited legal obligations, but what could Britain do to make them act?Hosts, not publishers?Currently, social media firms including Facebook, YouTube and Twitter operate as hosts, rather than publishers, in the UK. As such, they are exempt from... Continue reading at The Guardian
[ The Guardian | 2017-12-13 00:00:00 UTC ]
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Storify, the beloved digital publishing tool that allowed writers to chronologically arrange social media posts, will soon be no more. The curation service will go offline May 16, 2018, the company announced today. For those who have used the service and want to preserve that content, they’ll... Continue reading at Fast Company
[ Fast Company | 2017-12-12 00:00:00 UTC ]
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When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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The 'new influencers,' a panel in Montréal's professional program asserted, are the ones who can reach consumer-readers where they live. The post Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-27 00:00:00 UTC ]
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Numbers show that consumer attraction to sight, sound and motion is undeniable. The post Magazine Brands Credit Video for Increased Social Engagement appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can now get an audio version of this briefing on your Alexa device. Click here, or search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: The Koch... Continue reading at Advertising Age
[ Advertising Age | 2017-11-16 00:00:00 UTC ]
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Facebook's Video Insights for Pages is welcoming a new feature Wednesday: Highlighted Shares. The social network said in a Facebook Media blog post that Highlighted Shares will offer publishers more information about how other Facebook pages are sharing their videos. Highlighted Shares will list... Continue reading at AdWeek
[ AdWeek | 2017-11-16 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Houston Astros won the World Series by beating the Los Angeles Dodgers 5-1 in Game 7. Sports Illustrated prophesied the Astros' win in a cover... Continue reading at Advertising Age
[ Advertising Age | 2017-11-02 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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$10 millionCalifornia billionaire Tom Steyer is waging a $10 million campaign to convince lawmakers to impeach President Trump. His video ad is to-the-point: He calls Trump "a clear and present danger who is mentally unstable and armed with nuclear weapons." Money says his commercials have run... Continue reading at Advertising Age
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
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Facebook came under fire after it admitted that it published 3,000 Russian-linked advertisements designed to influence the US Presidential Election. Those ads pointed to Pages that trafficked in fake news, which has been one of the social network's b... Continue reading at Engadget
[ Engadget | 2017-10-24 00:00:00 UTC ]
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More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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