Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 05/07/2011 - 16:04 Dawn Frenchs début novel, A Tiny Bit Marvellous (Penguin), retains its position at the summit of The Official UK Top 50 week-on-week, thanks to a promotional appearance on ITVs This Morning, and a £2.99 if you spend £10... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 05/07/2011 - 11:26 The Office of Fair Trading (OFT) has announced it is to investigate Amazons acquisition of The Book Depository. The official body has issued an invitation to comment notice asking for written representations about any... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 01/07/2011 - 09:13 Borders in the US has agreed to sell to private investment firm Najafi for $215m (£135m), it has been announced today. The Borders Group bookselling chain is now seeking bankruptcy court approval for the agreement, which if... Continue reading at The Bookseller
[ The Bookseller | 2011-07-01 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 09:41 Waterstones increased profit by £6.7m last year as like-for-like sales fell by 3.8%, according to financial results released today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 24/06/2011 - 10:54 Sphere has acquired two further novels from crime writer Alex Gray, which continue the author's Glasgow-based series featuring detective inspector Lorimer and psychologist Solly Brightman. Editor Caroline Hogg bought... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 22/06/2011 - 15:24 Amazon Publishing has bought almost 50 titles from crime author Ed McBain. The retailer's Thomas & Mercer crime imprint will publish 35 titles in his 87th Precinct series in print, digital and audio in autumn 2011. It will... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 20/06/2011 - 09:43 The British Library has signed a deal with Google, which will see one of the largest collections of books and pamphlets in the world made available and searchable online for the first time. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 20/06/2011 - 14:31 John Locke has become the first self-published author to sell more than one million ebooks through Amazon. The author used Amazon's Kindle Direct Publishing platform to publish and sell his titles. He joins Stieg Larsson,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 10/06/2011 - 10:45 Orion Books imprint Swordfish has acquired two books by Guardian columnist and TV presenter Charlie Brooker, signing the titles through Jo Unwin at Conville & Walsh. Publisher Rowland White bought world rights in all... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 08/06/2011 - 14:56 HarperCollins Children's Books has signed two deals, with a new trilogy from reality star Lauren Conrad, and a licensing deal for the tie-in to the new Transformers movie. Brand development manager Richard Haines signed a... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 07/06/2011 - 15:44 Thanks in part to a "better than half price" deal at Waterstone's, John Grisham tops the Official UK Top 50 for the first time in five and a half years. The Confession (Arrow), the Arkansas-born legal thriller writer's 23rd... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 07/06/2011 - 11:40 Amazon.co.uk has announced that Orange Prize shortlisted author Emma Donoghues Room (Picador) is leading sales on the website ahead of rival contenders for the award. The Orange Prize for Fiction is revealed tomorrow (8th... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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People is the most profitable U.S. magazine and had an excellent, +5.6% ad-page advertising 2010, so it was appropriate that the magazine did very well at min's seventh "Sales Executive of the Year" awards breakfast Thursday morning (June 2) at New York's Grand Hyatt. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 01/06/2011 - 09:52 E-book sales accounted for over 8% of Pan Macmillan's trade sales in the first quarter of 2011, with the publisher predicting a rise to up to 10% by the end of the year. Over the same period, the publisher's sales of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 27/05/2011 - 12:26 Children's publishers have welcomed the acquisition of Waterstone's by Russian businessman Alexander Mamut. Francesca Dow, m.d. of Penguin Children's Books, said: "The Waterstone's takeover is good news for children's... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Thu, 26/05/2011 - 08:52 Thriller writer Barry Eisler, who turned his back on a two-book deal for half a million dollars from St Martins Press, has decided to accept six figures from Amazon and become one of its first frontlist authors. The Eisler... Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Spending on e-media infrastructure increased for both large and small b-to-b publishers in 2010 and will again in 2011, according to respondents to the 2011 FOLIO B-to-B CEO Survey. Larger publishers expect operating expenses to jump 6 percent in e-media, while smaller publishers expect a 5... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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