Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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Desmond's magazine sale called Project Odyssey

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[ Media Week | 2011-03-28 00:00:00 UTC ]
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HarperCollins signs two pre-Bologna deals

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[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Catherine Cookson estate goes direct in ebook deal

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[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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WH Smith reopens shops under British Bookshops deal

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[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Sales and profit up at Jonathan Goodman

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[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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Media Decoder: Self-Publisher Signs Four-Book Deal With St. Martin's

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[ The New York Times | 2011-03-24 00:00:00 UTC ]
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HarperCollins signs exclusive deal with Chichester Clark

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[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Free ‘key driver’ in ebook sales

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[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Trade publishers say ebook sales will not reach 10% until 2012

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[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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New S&S deal for Aliens Love Underpants duo

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[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Media Decoder: Noted Self-Publisher May Be Close to a Book Deal

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[ The New York Times | 2011-03-21 00:00:00 UTC ]
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[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Orange offers 23k ebooks for sale via Android app

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[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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[ The Bookseller | 2011-03-14 00:00:00 UTC ]
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[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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