Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
News tagged with:
#leading publishers
#usa today
#target ads
Written By: Charlotte Williams Publication Date: Fri, 11/03/2011 - 10:11 Agents have claimed two big-money deals worth £500,000 each, which could mark a return to confidence in the rights market in the crucial weeks ahead of next month's London Book Fair. Simon & Schuster publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rights market
#pretty close
Written By: Lisa Campbell and Philip Stone Publication Date: Fri, 11/03/2011 - 16:27 Sales of the selected 25 World Book Night titles soared by over 100% at W H Smith, amid a wider trade sales boost, following television coverage, events and book giveaways to mark its inaugural year. On 5th... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book giveaways
#inaugural year
#5th march
#million books
#included works
#david nicholls
#philip pullman
Written By: Philip Stone and Felicity Wood Publication Date: Fri, 04/03/2011 - 09:43 The majority of the books to be handed out tomorrow (5th March) as part of World Book Night have already received a sales boost in 2011. The figures will be a welcome fillip for the organisers, with founder... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales grow
#philip stone
#sales boost
#live event
#trafalgar square
#featuring authors
#nick cave
#margaret atwood
#alan bennett
Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell Publication Date: Mon, 28/02/2011 - 16:12 Strong sales in its UK campus stores have helped John Smith & Son to report a sales increase of 3.1% in its latest trading results. The academic and specialist bookseller reported sales were up from £39.3m to £40.5m for... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales increase
#total sales
#john smith
Bookstore sales fell in 2010, although not as much as many had feared, helped in part by a holiday rally that pushed sales up by 5.3% and 2.3% in November and December, respectively. For 2010, bookstore sales were down 1.4%, to $16.5 billion, the third consecutive year that store sales have... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#downward trend
#bookstore sales
#consecutive year
#store sales
The decision by the owner of Cosmopolitan to buy Lagardère's international portfolio, and the rights for Elle, reflects the shifting sands of the magazine marketplace. Continue reading at Media Week
[ Media Week | 2011-02-17 00:00:00 UTC ]
More news stories like this |
Written By: Graeme Neill Publication Date: Wed, 16/02/2011 - 14:50 Headline fiction publisher at large Martin Fletcher has made two sets of acquisitions, including a debut novel by Cityboy author Geraint Anderson. Fletcher bought UK, Commonwealth, excluding Canada and including ANZ and Europe... Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lizzy kremer
Written By: Caroline Horn Publication Date: Mon, 14/02/2011 - 16:10 read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell Publication Date: Wed, 09/02/2011 - 07:00 Profits at Indigo Books & Music have dropped by $4.4m year-on-year in its fourth quarter. The Canadian book retailer reported profits of C$30.1m in the fourth quarter ending 1st January, down from C$34.5m in the same... Continue reading at The Bookseller
[ The Bookseller | 2011-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#push sales
#4m year-on-year
#fourth quarter
Written By: Barbara Casassus Publication Date: Mon, 07/02/2011 - 08:53 Sales of books in France fell by 1.5% in 2010 or 0.5% without taking account of book price inflation, according to French weekly Livres Hebdos indicators. After three years of increase, the decline came as retailing in... Continue reading at The Bookseller
[ The Bookseller | 2011-02-07 00:00:00 UTC ]
More news stories like this |
Hearst Corporation, parent to the National Magazine Company, has confirmed for the first time it is no longer in talks to buy BBC Magazines following its Lagardère move. Continue reading at Media Week
[ Media Week | 2011-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst corporation
By Joe Wilcox, Betanews Apple's approach to magazine and newspaper subscriptions and third-party ebook sales stink of the kind of practices that got Microsoft into trouble with trustbusters on two continents during the late 1990s and early 2000s. A year ago, publishers embraced iPad as the... Continue reading at Betanews
[ Betanews | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bad business
#barnes noble
#fight back
#windows pcs
#copyright betanews
Written By: Philip Stone Spending at UK booksellers in January 2011 was up just 0.7% on a dire January last year when the "big freeze" plunged book sales to a five-year low. According to Nielsen BookScan data, £108.6m was spent at UK booksellers in the four weeks to 29th January, up just... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#29th january
#uk booksellers
#big freeze
#volume sales
Apple has reportedly rejected Sony's reader app from the App store for selling content within the app and letting customers make purchases outside the App store (such as within the Sony Reader Store, according to The New York Times. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reader app
#app store
#content sales
#selling content
The ebook sales milestone "has come even sooner than we expected," CEO Bezos says. Continue reading at PC World
[ PC World | 2011-01-29 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell Kindle ebooks have overtaken paperback sales at Amazon.com, as the internet retailer revealed sales topped $10bn for the first time in its latest trading quarter. read more Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
More news stories like this |
Online retailer reports sales of its digital ebooks has outstripped those of traditional paperbacks. Continue reading at PC World
[ PC World | 2011-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital ebooks
Written By: Barbara Casassus Market research firm GfK has predicted that 1 million tactile tablets will be sold in France this year. A total of 435,000 worth 220 million euros were sold here in 2010, a strong start for the new market. Although tablet sales for Christmas were reported not to... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet sales
#strong start
Written By: Charlotte Williams Constable & Robinson has appointed Walker Books as its sales agents for Europe, the Middle East and East Africa. read more Continue reading at The Bookseller
[ The Bookseller | 2011-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#middle east
#east africa