Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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The BBC has denied "a deal has been done" to sell a majority stake in Lonely Planet,... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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The ebook is still central to B&N's strategy, but it's not selling. Barnes & Noble revealed disappointing third quarter finances this morning, including a serious decline in revenues from its Nook digital e-readers. Overall revenues were $2.2 billion, down 8.8% year on year, and its... Continue reading at Fast Company
[ Fast Company | 2013-02-28 00:00:00 UTC ]
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Tribune Co. has hired investment bankers to advise the media company on the sale of its newspaper publishing unit, according to a source familiar with the matter. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-27 00:00:00 UTC ]
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Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller
[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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A debut author who graduated from the celebrated Iowa Writers' Workshop has a seven-figure book deal.HarperCollins announced Wednesday that it will publish Erika Johansen's Queen of the Tearling, a fantasy trilogy inspired in part by Barack Obama.A person with knowledge of the negotiations said... Continue reading at Crains New York
[ Crains New York | 2013-02-21 00:00:00 UTC ]
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At a time when many independent booksellers both here and abroad are beginning to gain traction selling Kobo ebooks, other retailers are eyeing the secondary market for ebooks and other digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Preliminary estimates from the Census Bureau show that US bookstores as a whole experienced a 0.5 percent decrease in sales for the year of 2012. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-14 00:00:00 UTC ]
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Jeff Bewkes and company used to insist they wanted to hang on to their magazine business. They stopped saying that in September. Continue reading at AllThingsD
[ AllThingsD | 2013-02-14 00:00:00 UTC ]
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[PRESSWIRE] 14.02.2013 -- Meeting this week in Brussels, Members of the European Publishers Council criticised the deal between Google and French publishers clinched last week to settle the dispute over copyright, remuneration and article sni ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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England footballer Frank Lampard is to write a series of children's books, says publisher Little, Brown. Continue reading at BBC News
[ BBC News | 2013-02-12 00:00:00 UTC ]
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Mimi Spencer and Michael Mosley's intermittent fasting guide, The Fast Diet, was comfortably... Continue reading at The Bookseller
[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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Cambridge University Press has completed the sale of its U.S. warehouse and distribution facility in West Nyack, N.Y. CUP announced plans to sell the warehouse as part of a strategic process that included an agreement last summer with Ingram Publisher Services to have Ingram manage the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-04 00:00:00 UTC ]
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The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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Whatever Kindle sales were in Q4, they could have been better had Amazon not sold out of its flagship e-reader. Continue reading at AllThingsD
[ AllThingsD | 2013-01-30 00:00:00 UTC ]
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Amazon saw record sales growth of 22% to $21bn (£13bn) over the Christmas period, with the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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Apple sold a "record" 22.9 million iPads during its last quarter but failed to meet... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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Book sales at WH Smith have dropped 6% like-for-like across the high street and travel divisions... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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Sales of printed books plummeted with the mercury last week, with data from book sales monitors... Continue reading at The Bookseller
[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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Titan Books has acquired a military science-fiction thriller, describing it as a “the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-18 00:00:00 UTC ]
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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