Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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Nook goes on sale in UK

Barnes & Noble's Nook e-readers, the Nook Simple Touch and Nook Simple Touch GlowLight,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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PSA: Nook Simple Touch and Simple Touch with Glowlight go on sale in the UK

Barnes & Noble's arrival in the UK has been so well-telegraphed, you might be surprised to learn that today's the day the units actually launch. You'll be able to pick up a Nook Simple Touch or awkwardly-titled Nook Simple Touch with Glowlight from retailers such as John Lewis, Sainsbury's... Continue reading at Engadget

[ Engadget | 2012-10-29 00:00:00 UTC ]
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Penguin joint venture deal agreed

Publisher Pearson says it has agreed a deal with German media group Bertelsmann to combine their Penguin and Random House businesses. Continue reading at BBC News

[ BBC News | 2012-10-29 00:00:00 UTC ]
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Spider-Man writer lands book deal

One of the writers behind disaster-prone Spider-Man Broadway musical, Glen Berger, will reveal all in a "fly-on-the-wall" book. Continue reading at BBC News

[ BBC News | 2012-10-24 00:00:00 UTC ]
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Pippa Middleton book deal worth some $640,000

Pippa Middleton book: On Thursday her 416-page glossy hardback will be released in Britain. The title of the Pippa Middleton book of recipes and party planning tips? "Celebrate: A Year of British Festivities for Families and Friends" Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-23 00:00:00 UTC ]
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A Solid Six Months for Trade Sales

Sales of adult and children’s trade titles rose 13.8% in the first six months of 2012, according to statistics released last week by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-19 00:00:00 UTC ]
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Hot deal for Myriad

Myriad has signed a third novel by Isabel Ashdown, the author of Glasshopper, the winner of the... Continue reading at The Bookseller

[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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Super Thursday celebs boost HB sector, but PB sales slump

Sales of hardbacks through Nielsen BookScan's top 5,000 chart jumped 11% week on week last... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Thalia parent to sell in €1.5bn deal

One of Germany’s largest retail groups is changing ownership in a deal that is anxiously... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Amazon: breaking even on popular Kindle sales

In an interview with the BBC, Amazon CEO Jeff Bezos confirmed what many surmised: Amazon is selling the Kindle Paperwhite and Kindle Fire HD at cost. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-13 00:00:00 UTC ]
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New Alderson plus film deal for S&S

Simon & Schuster has signed two more books from YA author Sarah Alderson, also announcing... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Printed book sales pass £1bn mark

Spending on printed books in 2012 has passed the £1bn mark, but a fortnight later than last... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Erotica sales surge, but markets continue to fall

Fifty Shades of Grey has sold more than 28 million physical copies around the world, though... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Sophie McKenzie signs six-figure deal with S&S

Sophie McKenzie has signed world rights for two teen novels with Simon & Schuster in a six-... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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'Business as usual' despite Springer sale report

A spokesperson for Springer Science and Business Media has said it is "business as usual... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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First foreign deal for Route

Kein & Aber has signed German language rights in Rites by Sophie Coulombeau, the winner of... Continue reading at The Bookseller

[ The Bookseller | 2012-10-09 00:00:00 UTC ]
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Retail sales up 1.5% in September

Retail sales values were up 1.5% like-for-like this September from the previous year according to... Continue reading at The Bookseller

[ The Bookseller | 2012-10-09 00:00:00 UTC ]
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Debut from L,B's Hodgson among pre-Fair deals

A first novel from Little, Brown¹s editor-in-chief Antonia Hodgson is among the hot deals... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Google, Association of American Publishers strike deal over book digitization

The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget

[ Engadget | 2012-10-04 00:00:00 UTC ]
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