Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit

AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
News tagged with: #enthusiast publisher

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“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | News stories tagged with: #marlowe granados #happy hour #verso books #main gripe #publishing world #verso

Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz

The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 19:32:40 UTC ]
More news stories like this | News stories tagged with: #paul mccartney #live events #media blitz

Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
More news stories like this | News stories tagged with: #psychological thriller

Books in the Media: Claire Tomalin's The Young H G Wells strikes a chord

The Young H G Wells by Claire Tomalin (Viking) was the most reviewed book this week. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 10:00:51 UTC ]
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Print Units Rose 12% at October’s End

With all categories posting increases, unit sales of print books rose 12% in the week ended Oct. 30, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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In the United States: Sourcebooks Acquires BES Publishing

'Our children’s book business now accounts for more than half our annual sales,' says Sourcebooks' Kay Birkner as the company buys BES Publishing. The post In the United States: Sourcebooks Acquires BES Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-04 18:59:42 UTC ]
More news stories like this | News stories tagged with: #book business #annual sales #children’s book

Zenith wins consolidated Confused.com, Uswitch and Zoopla media business

Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week

[ Media Week | 2021-11-03 11:07:53 UTC ]
More news stories like this | News stories tagged with: #nielsen data #nielsen

Books in the Media: Critics hail Paul McCartney's 'absorbing' The Lyrics

Paul McCartney’s The Lyrics: 1956 to the Present, edited by Paul Muldoon (Allen Lane), was one of the critics' most reviewed books this week. The book was mentioned in the Observer, Daily Mail, Telegraph, Times, Irish Times, Washington Post and the New Yorker. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 02:24:55 UTC ]
More news stories like this | News stories tagged with: #reviewed books #irish times #paul mccartney #daily mail

Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book

Are Customers Shopping Early? Unit Sales Rose 7% Last Week

With all segments except adult nonfiction posting gains, unit sales of print books rose 7% last week over the week ended October 24, 2020. The increase could indicate that consumers are heeding warnings that they should buy holiday gifts early to avoid missing out on items due to shortages... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-28 04:00:00 UTC ]
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Two Hoots lands 'inclusive' account of LGBTQ+ activism from Roberts

Macmillan Children's Books imprint Two Hoots has landed an "accessible and inclusive" account of LGTBQ+ activism from David Roberts. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 21:55:02 UTC ]
More news stories like this | News stories tagged with: #david roberts #lgbtq+ activism #macmillan children #macmillan

YouTube admits deleting Novara Media the ‘wrong call’

The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week

[ Media Week | 2021-10-26 15:58:53 UTC ]
More news stories like this | News stories tagged with: #questions remain #independent publisher

Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen

Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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YA authors shelve NFT story after social media backlash

A group of YA authors have been forced to backtrack over plans for a Non-Fungible Token (NFT) story following an online backlash against the project. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 11:15:07 UTC ]
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Watkins Media owner Ifield buys John Hunt Publishing

Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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Australian sports media: ‘There’s this pigeonholing of Indigenous voices’ | Marnie Vinall

For broadcasters Shelley Ware and Rana Hussain, women and people from diverse backgrounds are underrepresentedShelley Ware, an experienced media personality across television and radio and Yankunytjatjara and Wirangu woman, recently posted to Twitter: “I’ll be honest the lack of diversity in... Continue reading at The Guardian

[ The Guardian | 2021-10-22 19:00:22 UTC ]
More news stories like this | News stories tagged with: #indigenous voices #diverse backgrounds #women in media

IPG Buys U.K Distribution Company United Independent Distributors

Independent Publishers Group has acquired U.K.-based United Independent Distributors. IPG CEO Joe Matthews called the deal a “game-changing acquisition,” and one that will make IPG one of the world’s largest book distributors for indie publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie publishers #largest book #independent distributors