Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit

AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
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International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic


Books in the Media: Lafarge's debut hailed as 'brilliantly unsettling'

Daisy Lafarge's Paul (Granta) came out on top as this week's most reviewed title, picking up mentions in the Guardian, Observer, Evening Standard, i, Irish Times, Scotsman, Independent, Telegraph and The Bookseller.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-23 05:08:13 UTC ]
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Print Unit Sales Dip in Mid-August

Unit sales of print books declined 1.3% in the week ended Aug. 14, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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‘Harder than I expected’: Confessions of a media employee on their experience returning to the office

A senior editor at a digital publisher had been looking forward to working from the company’s office but, with masks now required, has found there aren’t many reasons to go. The post ‘Harder than I expected’: Confessions of a media employee on their experience returning to the office appeared... Continue reading at Digiday

[ Digiday | 2021-08-16 04:01:00 UTC ]
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Media Rating Council Likely to Strip Nielsen’s Accreditation Next Week

The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek

[ AdWeek | 2021-08-13 17:32:55 UTC ]
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Today’s North American Manga Market: The Wins, The Losses, and Everything Else

North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot

[ Book Riot | 2021-08-13 10:33:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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China market turns frosty for Taiwan books, as tensions rise

These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News

[ ABC News | 2021-08-11 14:32:35 UTC ]
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Bestselling Author Gives Republicans Some Harsh Truths About Right-Wing Media

Don Winslow shows how the right is profiting off coronavirus disinformation: "They are laughing at how gullible you are." Continue reading at The Huffington Post

[ The Huffington Post | 2021-08-10 09:30:49 UTC ]
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NPD Sees the US Print Market Up in July, ‘Momentum Slowing’

The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 20:07:57 UTC ]
More news stories like this | News stories tagged with: #announced promotions #marketing department #senior roles


Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
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Simone Biles, Naomi Osaka, and the media’s coverage of mental health in sports

Yesterday, during the women’s gymnastics team final at the Olympic Games in Tokyo, Simone Biles, of the USA, lost her bearings while performing a vault, and stumbled as she landed. Soon after, she left the venue, accompanied by a medical official; when she returned, it was only to watch her... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-28 12:41:18 UTC ]
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US marketing tech company acquires Bloodhound Books

US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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Print Unit Sales Fell in Mid-July

Unit sales of print books fell 3.9% in the week ended July 17, 2021, compared to the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Print Unit Sales Fell in Early July

Unit sales of print books fell 1.3% in the week ended July 10, 2021, compared to the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
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Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media

Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-07-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #dig deeper #havas media #nielsen