AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek
[ AdWeek | 2022-06-01 11:00:00 UTC ]
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Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
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Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
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In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek
[ AdWeek | 2020-06-24 17:00:52 UTC ]
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To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
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With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
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The Dotdash CEO reflects on media's buyers and sellers, and the underlying trends that have guided the media deals that have defined 2019. The post ‘We’re very actively looking’: Dotdash’s Neil Vogel on digital media M&A appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-01 16:38:36 UTC ]
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Eastside Media Corp. was founded by Eric LaFontaine, former Puget Sound Business Journal Publisher Mike Flynn and former USA Today Sports Vice President Patrick Scanlon. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-08-16 05:46:26 UTC ]
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ABC, News Corp and Nine call for legislation to protect journalists and whistleblowers, saying a free press must be ‘entrenched in law’Media executives have united to call on the government to amend a range of laws to protect journalists and whistleblowers after a series of widely condemned... Continue reading at The Guardian
[ The Guardian | 2019-06-26 01:54:18 UTC ]
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News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 20:05:16 UTC ]
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Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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