Abrams Marketing Reorg Puts More Emphasis on Data

Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
News tagged with: #data driven #abrams vp #marketing group #units designed

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Fortnite's second Marvel season puts Doctor Doom center stage

Marvel supervillain and Fantastic 4 foil Doctor Doom is everywhere these days. After appearing at Comic Con as Robert Downey Jr.'s latest role, the green-caped menace will be heavily featured in Fortnite's Chapter 5 Season 4 as part of the Absolute Doom battle pass, Epic announced.  "Wielding... Continue reading at Engadget

[ Engadget | 2024-08-16 12:00:27 UTC ]
More news stories like this | News stories tagged with: #comic con


Leigh Marchant Joins HBG as Chief Marketing Officer

Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #hachette book


In Glasgow, Worldcon Worked to Put Hugos Controversy Behind It

This year's World Science Fiction Convention, held in Scotland's largest city August 8–12, hoped to put a year and change of controversy in the rearview mirror. To publishers’ minds, those hopes were met. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction #rearview mirror #worldcon worked


In Glasgow, Worldcon Worked to Put Controversy Behind It

This year's World Science Fiction Convention, held in Scotland's largest city August 8–12, hoped to put a year and change of controversy in the rearview mirror. To publishers’ minds, those hopes were met. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


STEAM Marketing Snapshot

We asked kids’ publishers for notes on their successful marketing strategies in the STEM/STEAM space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget

[ Engadget | 2024-07-30 13:00:52 UTC ]
More news stories like this | News stories tagged with: #publishers including #publishers make #great place #makes sense #run ads #ad formats #$250 million #$5 million


Circana BookScan: US Print’s January-June Print Market

The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
More news stories like this | News stories tagged with: #bookscan #circana bookscan


This charming new children’s book uses data viz to teach kids about emotions

Cowritten by Pentagram partner Giorgia Lupi, ‘This is Me and Only Me’ helps kids process their experiences through data. In a new children’s book from Pentagram partner Giorgia Lupi and her coauthor, Madeleine Garner, data collection is presented as a beautiful way for kids (and adults) to... Continue reading at Fast Company

[ Fast Company | 2024-07-22 09:15:00 UTC ]
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Hachette Reorgs Workman, Moves Alqonquin into Little, Brown

Hachette Book Group confirmed a realignment that includes layoffs at Workman, as well as several promotions and other changes such as the discontinuation of Algonquin Young Readers—the latest in a string of moves since CEO David Shelley took the reins late last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
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Barnes & Noble Education Puts a Wrap on a Turbulent Fiscal 2024

The college bookstore operator closed the fiscal year ended April 27, 2024, with a smaller loss than fiscal 2023, new financing, a new CEO, and a new board. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore


S&S Names Wibke Grutjen Global Chief of Marketing and Communications

Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S' marketing and communications teams. The post S&S Names Wibke Grutjen Global Chief of Marketing and Communications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-26 21:24:22 UTC ]
More news stories like this | News stories tagged with: #hachette book #schuster #early august #simon schuster


Green, Santella Up in PRH Children's Sales Reorg

Becky Green has been promoted to SVP for retail and Penguin Young Readers sales, and Mark Santella has been promoted to SVP for mass merchandise and Random House Children’s sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #prh children


10 Nebula Award Winners You Should Put on Your TBR

Get to know the Nebula Awards for science fiction and fantasy writing, with outstanding, must-read examples to pick up right now. Continue reading at Book Riot

[ Book Riot | 2024-06-21 11:00:00 UTC ]
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Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #george floyd #bipoc authors #sell books


Christian Indie Publishers' Faith in Marketing

A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number


Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian

[ The Guardian | 2024-06-07 11:30:48 UTC ]
More news stories like this | News stories tagged with: #bookstore events #book promotion #personal connection #bookstore


Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
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In Prague, a Second Year for a Central European Emphasis

Focused on networking and Eastern and Central Europe, Prague's Book Market and fair include a professional program. The post In Prague, a Second Year for a Central European Emphasis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-28 11:35:09 UTC ]
More news stories like this | News stories tagged with: #professional program #book market