ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long," said Burke. The ABC exec cited Nielsen data from its SVOD Content... Continue reading at 'AdWeek'

[ AdWeek | 2019-08-05 19:31:34 UTC ]

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How Nielsen Is Using Its Cannes Yacht for Good as Well as for Profit

CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:19:28 UTC ]
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'Highly concerning': picture books bias worsens as female characters stay silent

Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian

[ The Guardian | 2019-06-13 05:00:18 UTC ]
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Books about the Trump White House are flying off the shelves at Barnes & Noble

2018 is the year people wanted to read about politics. Barnes & Noble reported a 57% surge in sales of political books compared with last year. The sales spike was driven by books that have been selling like wildfire all year long, from Michael Wolff’s "Fire and Fury: Inside the Trump White... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-09 00:00:00 UTC ]
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BIEF’s Nicolas Roche on French Publishing in the World: ‘Meetings All Year Long’

About six months into his new role as managing director of the Bureau international de l'édition française, or BIEF, Nicolas Roche is leading the French publishing industry's outreach program to open new markets and develop new readership for France's literature. The post BIEF’s Nicolas Roche on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-20 00:00:00 UTC ]
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