ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long," said Burke. The ABC exec cited Nielsen data from its SVOD Content... Continue reading at 'AdWeek'

[ AdWeek | 2019-08-05 19:31:34 UTC ]
News tagged with: #year long #nielsen

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Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen

How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | News stories tagged with: #book publishing #book industry

U.S. Book Fairs Show the Pulse of the Book Biz

Book fairs in the U.S. evolve alongside the industry, and while some have declined in the digital age, others have thrived through embracing regionality and technology, writes ‘PW’ Midwest correspondent Claire Kirch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book biz #book fairs #digital age #writes pw

The pandemic showed us that we still need libraries, even with Google

A pandemic might close a library, but it can’t stop librarians. They were still finding new ways to remind us that libraries are about connections and experiences, writes Heidi LM Jacobs. Continue reading at CBC

[ CBC | 2022-04-17 08:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries

United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
More news stories like this | News stories tagged with: #strong performance #kristen mclean #book market

Random House Goes Retro with 'The Cuphead Show!'

Random House Children's Books is the new master publishing licensee for 'The Cuphead Show!' from Netflix Animation; the TV series debuted in February 2018 and is based on Studio MDHR’s video game 'Cuphead,' which has sold more than eight million units since its debut in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #video game #million units #random house

London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
More news stories like this | News stories tagged with: #subscriptions appeared #print book #digital books

London Book Fair: Ukraine’s Presence at the Trade Show

Two programming events at London Book Fair will have particular bearing on Russia's aggression in Ukraine. The post London Book Fair: Ukraine’s Presence at the Trade Show appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-30 18:35:17 UTC ]
More news stories like this | News stories tagged with: #trade show #london book fair

Astro’s new budget A10 headset is made for players who want to look cute on stream

In today’s world of Twitch and Zoom a good headset is becoming a must-have item for their comfort and audio quality. But there are two major stopping blocks toward them being an everyday item: their high cost and unfriendly designs. No one wants to look like an air traffic controller or call... Continue reading at Engadget

[ Engadget | 2022-03-22 14:30:19 UTC ]
More news stories like this | News stories tagged with: #review unit #clear winner #sister brand #rgb lighting #science fiction

Is media platform Nextdoor a friend in need or a vigilante nightmare?

The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor... Continue reading at The Guardian

[ The Guardian | 2022-03-20 09:00:52 UTC ]
More news stories like this | News stories tagged with: #core mission #kinder world #fourth quarter #covid pandemic #digital media

Show Your Book Club Pride With These Book Club Gifts

You'll be telling everyone about your latest group picks with these book club goods for your body, your tote, your notes, and more. - Kelly Jensen Continue reading at Book Riot

[ Book Riot | 2022-03-14 10:33:00 UTC ]
More news stories like this | News stories tagged with: #book club

ABC's 'Abbott Elementary' and Scholastic bringing free book fairs to two L.A. schools

ABC, home of freshman comedy 'Abbott Elementary,' has partnered with Scholastic to host free book fairs at seven Title 1 schools between March 14-18. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-03-11 21:00:48 UTC ]
More news stories like this | News stories tagged with: #abbott elementary #free book #scholastic

Bestselling Author Shows How Trump Allies Are Plotting To Undermine Jan. 6 Probe

Don Winslow says the strategy is simple and obvious, and it could mean they'll never be held accountable. Continue reading at The Huffington Post

[ The Huffington Post | 2022-03-04 08:35:08 UTC ]
More news stories like this | News stories tagged with: #don winslow #held accountable #bestselling author

The 20 Best Comic Book Movies You Can Stream Right Now

A lot of caped crusaders are hitting theaters this year. Here are a few you can catch at home. Continue reading at Wired

[ Wired | 2022-03-03 12:00:00 UTC ]
More news stories like this | News stories tagged with: #comic book

Rebel Girls Receives $13 Million in Investments

The Rebel Girls brand has raised $13 million, and has announced new additions to its board of directors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-03 05:00:00 UTC ]
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Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market

Interview:  A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
More news stories like this | News stories tagged with: #rights edition #book market

Magazine ABCs: Home and garden titles surge but GQ and Hearst suffer

Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week

[ Media Week | 2022-02-17 16:49:49 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #readers turn #hearst

Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram content group

Germany’s Leipzig Book Fair Confirms a Physical 2022 Show: March 17 to 20

The passage of a new state order in Saxony permits the Leipzig Book Fair to be staged physically in March with restrictions in place. The post Germany’s Leipzig Book Fair Confirms a Physical 2022 Show: March 17 to 20 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-03 16:32:39 UTC ]
More news stories like this | News stories tagged with: #post germany #book fair